Americas High School Yearbook Staff Hosts Successful Big Event Signing Party

Share Article

As the Grand Prize winners of Walsworth Publishing’s Big Event promotion, Americas High School in El Paso, Texas, included a photo booth, DJ and prizes at their memorable yearbook signing party.

Americas High attracted more than 200 students to their yearbook signing party on May 23.

Needless to say, our Big Event party was a huge success! We want to thank Walsworth for initiating this contest.

The Grand Prize winners of Walsworth’s Big Event promotion, the yearbook staff at Americas High School in El Paso, Texas, hosted a memorable yearbook distribution signing party that gave students a fun opportunity to sign each other’s yearbooks.

Using the $1,500 prize money they received from Walsworth, the Americas yearbook staff set up a photo booth, served food and drinks, hired a student DJ, raffled off an iPod Nano and inserted six Golden Ticket prizes in student yearbooks. Students who found a Golden Ticket in their yearbook won a prize valued at $25.

“It took me by complete surprise when Candis told me that we had won,” Cristina Flores-Barela, the yearbook adviser, said of being notified by her Walsworth yearbook sales representative, Candis Brinegar.

“The student editors were thrilled and we immediately began to plan what kind of party we were going to have. Needless to say, our Big Event party was a huge success! We want to thank Walsworth for initiating this contest,” Flores-Barela said.

This was the second annual signing party for Americas High, with the prize money providing more entertainment and prizes this year. More than 200 students attended the three-hour event on May 23. To get into the party, students needed to have purchased a yearbook.

“Every school should host a Big Event to celebrate the arrival of the yearbook and getting friends to sign it. The event encourages students to buy the yearbook. Then the excitement generated about the book and the event is contagious and puts the publication in the spotlight, where it deserves to be,” Brinegar said.

Getting the book signed is one of the most fun, unique things about yearbooks. The Big Event promotion, which ran from September through March, was designed to encourage schools to hold a yearbook signing party at the end of the year and make it one of the most anticipated events at their school.

Walsworth gave away prize packs each month to four schools – for a total of 28 schools – that entered into a drawing by filling out a short questionnaire at the company’s Big Event website. The prize pack kit included marketing materials to help the school generate excitement for their signing party, including T-shirts, posters, buttons, tickets, backstage passes and lanyards.

About Walsworth Publishing
Walsworth Publishing Company is among the 50 largest printing companies in the U.S. The company is among the top five yearbook printers and is the only American- and family-owned publisher of yearbooks. Started in 1937 by Walsworth brothers Don, Ed and Bill, current leadership is under the second and third generations: Don O. Walsworth, CEO, and his son, Don Walsworth, president. The company operates from administrative offices and printing and binding facilities in Marceline, Mo., a prepress facility in Brookfield, Mo., a sales and marketing office in Kansas City, Mo., and a printing facility in Saint Joseph, Mich. The Donning Company Publishers in Virginia Beach, Va., a specialty book publisher, is a wholly-owned subsidiary of Walsworth.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alex Blackwell
Visit website