Exclusive Concepts, Inc. to Launch New Service at IRCE 2012

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Boston Internet marketing company shows off new Site Optimizer™ service designed to help e-commerce websites increase conversions.

Exclusive Concepts, Inc., an award-winning e-commerce marketing firm, will be attending the Internet Retailer Conference and Exhibition on June 5-8, 2012 in Chicago, Illinois. The four-day conference will be held at McCormick Place West in Chicago and over 570 exhibiting companies and 8,000 attendees are expected.

"We're really excited to attend IRCE 2012 again. This will be our fourth year exhibiting and fifth year attending. We’ll be unveiling our new booth at space #910 right near our partners Yahoo! and Conversions On Demand. It's such a great opportunity to spend quality, face-to-face time with our customers and our partners, something that is rare in our digital world. It's also a fantastic opportunity to meet new people who can benefit from our services, new partners with whom we can do business and even competitors from whom we can learn. There are so many great companies exhibiting at the conference, it's hard to walk the floor without being humbled and educated,” said Michael Durwin, Director of Marketing.

While Exclusive Concepts will be there to speak about their service offerings like Advanced SEO, Profitable PPC, Conversion Booster, and Optimized Email Marketing, the Site Optimizer™ service is one of the primary focuses of this conference. Through a partnership with Strangeloop, this enterprise-level solution optimizes sites’ speed and performance, cutting load time up to 72% and increasing conversion rate and revenue by 17.4% and 28% respectively.

“We want to encourage e-commerce stores to be proactive and talk to us about their store’s specific needs. While we are giving out some amazing gifts to qualifying merchants, I think the real value will take place in the conversations we have with each and every one of them. This allows us to tell them about our customized solutions, including Site Optimizer, and really come up with a plan,” said Dan Theirl, Vice President of Product Development.

The IRCE includes online merchants, manufacturers and wholesalers, retail chain executives, and financial and consumer service professionals making it the biggest and most diverse gathering of e-commerce experts ever assembled. Hot-button issues dealing with 21st century retailing and its evolving trends will be discussed, with topics like social media, mobile commerce and e-marketing being at the forefront.

Keynote speakers like William J. Lynch, Jr., CEO of Barnes & Noble; Joel Anderson, President and CEO of Walmart.com U.S.; Alexis Maybank, Founder and Chief Strategy Officer of Gilt Groupe; and Sam Yagan, CEO of OKCupid will be there to offer advice and insight on the e-commerce world’s changing landscape. Fareed Zakaria, host of CNN’s “Fareed Zakaria GPS,” New York Times bestselling author, and editor-at-large for Time magazine, will be this year’s special guest speaker.    

“What we enjoy most about the IRCE is that it gives us an opportunity to engage merchants of all sizes and talk about the future of e-commerce. We will be doubling our presence at the IRCE this year, and will be showcasing our new conversion improvement software called Conversions On Demand™ at booth #908,” said Scott Smigler, President of Exclusive Concepts.

Exclusive Concepts plans to exhibit at the upcoming e-commerce events Shop.org (booth #582) and MonCon West.

About Exclusive Concepts:

Exclusive Concepts, Inc., founded in 1997 with headquarters in Burlington, MA, is the leading provider of e-commerce marketing services to mid-sized online retailers. The company’s suite of services includes PPC Campaign Management, Advanced Search Engine Optimization, Scientific Conversion Testing, Optimized Email Marketing, and Site Speed Optimization.

For more information visit http://www.exclusiveconcepts.com, call 888.540.7698, or follow us on Twitter @exclusivetweet.

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Michael Durwin
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