New York (PRWEB) June 05, 2012
Employer Branding firm, Universum, releases their 2012 Ideal Employer Rankings among MBA students in Fortune-CNN Money. The 2012 research is based on 5,748 MBA respondents and reveals the most attractive employers in this group (see top 10 below), on top of interesting trends within their career goals and employer preferences.
Google Most Attractive Employer
Google once again takes the top position, chosen as a preferred employer by 25% among MBAs. The IT giant was followed by McKinsey & Company (2), Apple (3), Bain & Company (4) and The Boston Consulting Group (5).
Management Consulting Beats the Banks
The Management Consulting Firms proves their attractiveness among MBAs by staying within three of the top five companies, while several of the Banks drop positions with the banking industry overall showing a negative trend.
"The students associate the Management Consulting Firms with challenging work, they offer more variation and opportunities than any other industry and this is appealing to MBA's" says Kortney Kutsop, Employer Branding Specialist at Universum, "The banking industry dropping in the rankings can be result of the turbulent financial market even though the prestigious banks are still attractive".
Work-Life Balance New Top Career Goal
"To be competitively or intellectually challenged" or "Work-Life Balance", as associated in the MBA world, has become their most important career goal. Besides this, the MBA student also wants to be a leader or manager of people.
"The MBA students now have the same top overall career goal as the undergraduates and it should make work-life balance a top priority for every employer. People want a work environment where they feel respected" says Kutsop.
Top 10 (MBA): 1. Google, 2. McKinsey & Company, 3. Apple, 4. Bain & Company, 5. The Boston Consulting Group, 6. Amazon, 7. Goldman Sachs, 8. Facebook, 9. Nike, 10. Goldman Sachs
Click here for complete list of 2012 Rankings:
Article from CNN Money / Fortune: http://money.cnn.com/galleries/2012/pf/jobs/1205/gallery.top-MBA-employers/index.html
Universum is an international company that specializes in the field of employer branding*. Founded in 1988, its goal was to improve communication between students and the employers who want to recruit them. Today, Universum's mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brand. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. Universum is a trusted partner to 1,200 clients, including many Fortune 500 companies, and co-operates with 1,500 universities worldwide to conduct research on the career and employer preferences of top talent. On an annual basis, the company surveys approximately 400,000 students and professionals worldwide.
For more information: http://www.universumglobal.com
*Employer branding is the strategy companies use to appeal to desired current and future ideal talent.
For the complete list of rankings, or to schedule an interview, please contact Jonas Barck at jonas(dot)barck(at)universumusa(dot)com or 858.405.5711
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.