87% Of Fathers Prefer Dinner With Family Over A Night In The Man Cave For Father's Day

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TechBargains.com Survey Reveals 2 Out Of 3 Fathers Prefer No Gift Over The Traditional Neck Tie

TechBargains.com, a leading deal aggregation website for electronic products, released its Father’s Day survey results revealing that the majority (87%) of fathers would prefer to have dinner with their families over a night in the man cave this Father’s Day. The results also found that 65% of fathers would prefer no gift over the traditional neck tie cliché gift. Additionally, the survey found that on average people said they would spend $43 for Father’s Day, which is 40% less than the $76 average for Mother’s Day.

“This year fathers want what’s truly important; quality time with their family,” said Yung Trang, President and Editor in Chief of TechBargains.com. “Gifts aren’t necessarily on the top of dad’s list this year and gifts popular in the past, including neck ties are no longer of importance to dad. The new paradigm is family and gadgets bought online.”

Father’s Day Gift Purchase Plans
Interestingly, when asked when people planned to purchase their Father’s Day gifts this year a surprising 44% planned to purchase one week before, 18% planned to purchase on Father’s Day, 17% planned to purchase two days before, 16% planned to purchase two weeks before and 5% planned to purchase three weeks to a month before. 71% of survey respondents plan to purchase their Father’s Day gifts online this year and 29% plan to purchase in store, an interesting antidote on the continual shift to online shopping.

Sons versus Daughters
The survey results indicated a strong difference in purchase patterns between sons and daughters. 22% of daughters, the largest percent in this category, planned to get their dads a tech gadget while 27% of sons, the largest percent in this category, planned to not get their dad a gift for Father’s Day. However, both 57% of sons and 56% of daughters planned to spend $50 or less on dad this year.

A TechBargains.com infographic illustrating what dads would like for Father’s Day this year and a complete list of the survey results can be found here. Additionally, over half of all respondents (65%) say they are very likely to seek a coupon or discount before buying a Father’s Day present and as an additional resource, TechBargains.com has created a Father’s Day Deals page to save consumers money.

About TechBargains.com
Founded in 1999, TechBargains.com is a deal aggregation website that combines unbiased expert hand-curation and a real-time price/value discovery algorithm. TechBargains uses this technology to highlight the best deals and coupon codes on the Internet each day. Over $150 million worth of products were sold via TechBargains.com over the last year. As a Bronze Stevie Award recipient in the e-Commerce and Customer Service category, 80% of the people that visit the site are repeat visitors and give TechBargains.com a 98% customer satisfaction rating. TechBargains.com is actively pursued by manufacturers based on the quality of channel and sales achieved. The company is a top partner to Dell, HP and Newegg. For more information visit http://www.techbargains.com or join the conversation on Twitter @techbargains or Facebook.

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Kristin Scheidegger
K/F Communications
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