Purity® Vodka Brings Home Gold from the 2012 Asian Spirits Masters Competition - World’s Most Awarded Ultra-Premium Vodka Earns Five Gold and One Master Award

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Continuing its reign as the world’s most awarded ultra premium vodka, Purity Vodka today announced that it received an impressive five Gold and one Master award at the recent Asian Spirits Masters 2012.

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No vodka received a higher score than Purity Vodka in any category, and the only Master presented within the vodka category was awarded to Purity Vodka in the Smooth category.

Continuing its reign as the world’s most awarded ultra premium vodka, Purity Vodka today announced that it received an impressive five Gold and one Master award at the recent Asian Spirits Masters 2012. The most successful spirit in any category at the new Asian-specific competition, Purity Vodka took top honors for its distinctive design and packaging as well as in five taste groupings across Region (Europe and Scandinavia) and Category (Smooth, Super Premium and Organic). Specifically in the Smooth grouping, Purity garnered a Master win – the only vodka to do so.

Conducted in April 2012, The Spirits Business’ first-ever Asian Spirits Masters is an Asia-dedicated extension of the internationally recognized Spirits Masters series. An awards program for any spirit available in at least one Asian market, the competition centers around a blind tasting judged by a panel of leading spirit and trade specialists. The June issue of Spirits Business will feature Purity Vodka along with the other competition winners. In addition, Purity Vodka will be available for tasting at the Spirits Business stand at an upcoming event.

According to The Spirits Business Associate Publisher Daisy Jones, “No vodka received a higher score than Purity Vodka in any category, and the only Master presented within the vodka category was awarded to Purity Vodka in the Smooth category.”

“This competition once again proves that, when it comes to Purity Vodka, tasting is truly believing,” says Thomas Kuuttanen, Master Blender at Purity Vodka. “Our painstaking distillation process and commitment to quality is clearly coming through. Having spent over a decade developing this incredible ultra-premium vodka, I’m so pleased that the industry and in-the-know consumers are beginning to catch on regarding the ultra smooth, yet full-bodied taste and character of Purity.”

These nods further extend Purity Vodka’s impressive run as the most awarded ultra-premium vodka in the world. The high quality craft spirit recently won Gold and Master awards in seven out of seven categories at the Vodka Masters and Travel Retail Masters competition in Cannes as well as Vodka of the Year honors as the Grand Vodka Master. Produced at Ellinge Castle in Sweden, Purity Vodka scored the maximum number of points in the competition’s organic category --100 out of 100-- an unprecedented achievement in competition history.

ABOUT PURITY VODKA
Purity Vodka has its heritage at Ellinge Castle in southern Sweden, developed with the ambition to create a completely new vodka where purity and elegance are combined with taste, complexity and body. With 20 years of experience producing whisky, gin, bitters and aquavit, Master Blender Thomas Kuuttanen has brought a new kind of thinking to the conservative vodka industry.

Over the course of Purity Vodka’s ten-year development, a unique distillation method was created, requiring a completely new distillation still made out of copper and gold. After the vodka has been distilled 34 times in a slow, integrated process, the spirit is so refined that no filtration is necessary. At the same time, the vodka manages to maintain the character of the organic wheat and barley from which it is made.

Purity Vodka is the world’s most awarded ultra-premium vodka and is sold in over 30 countries worldwide.

For more information, please visit [http://www.purityvodka.com/ or http://www.facebook.com/PurityVodka. For high-resolution images: http://www.purityvodka.com/1/1.0.1.0/9/1/

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Meryl Cooper
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