In such turbulent times, many organizations are curious about how to relate to their customer base and what it takes to manage that experience," says Christy Kessler.
Chicago, IL (PRWEB) June 06, 2012
TNS Employee Insights will be joining the Institute for International Research (IIR USA) at its “Total Customer Experience Leaders Summit” in Boston, MA from June 6 – 8, to speak about why the customer experience matters and how it is directly tied to employee engagement levels. The Summit targets individuals in the business-to-business sector who are responsible for leading areas of customer research, design, process and quality, and analysis and innovation.
Mike Schroeder, Chief Executive Officer, and Stephan Sigaud, Senior Vice President and Director of Customer Experience Management of TNS Employee Insights, will be presenting how highly engaged employees deliver the brand promise through customer experiences at the Summit on June 8, at 1:30 p.m. EDT. Together, they will specifically identify what is important to customers, measure performance across all main areas of the relationship and assess performance against key competitors.
As a global leader in survey research, consulting and technology, TNS offers creative solutions for increasing retention of top talent, engagement, brand experience and growth. TNS has the knowledge and expertise to explore key components of the customer loyalty relationship, and as a result, delivers precise plans to help its clients grow. IIR USA is the U.S. subsidiary of a world-renowned organization, and is among the most recognized and trusted providers of trade conferences and expositions, training events and specialized business information in the nation.
IIR USA maintains that the goal of the Summit is aimed towards “breaking silos.” As such, they are challenging participants to consider their organization’s customers throughout the 3-day symposium.
“In such turbulent times, many organizations are curious about how to relate to their customer base and what it takes to manage that experience” says Christy Kessler, director at TNS Employee Insights. “Our research programs and survey efforts integrate the brand, delivery and organizational factors that impact the whole customer experience in order to ultimately drive positive business outcomes.”
In addition to Schroeder and Sigaud examining the components that are needed to model behavior to an organization’s financial outcomes,the Summit’s schedule of events will feature keynote speakers including: Scott Hudler, Vice President, Global Consumer Engagement of Dunkin’ Brands, Inc., and Chuck Feltz, CEO, Managing Partner of Feltz & Associates, LLC, and Author of "Never by Chance: Aligning People and Strategy Through Intentional Leadership." Furthermore, Matthew Valenti, Ph.D., Director, and Global Market Research of Starwood Hotels & Resorts Worldwide, and Kelly Harper, Director Brand & Customer Experience of BMO Financial Group will each be providing in-depth analyses of customer experience design, measurement and feedback, and strategy and alignment.
For more information or to register for IIR USA’s Summit promoting “one collective voice, one collaborative congress, and one holistic experience,” please visit the Summit registration page.
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