Stanek Windows Sees Shift in Business to Servicing One-Person Women Households A Home is a Woman's Castle

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Stanek Windows sees shift to more home ownership by one-person, single female households. This demographic is becoming more of an economic force in the home improvement industry.

Stanek Windows

"Construction services remain male dominated so a level of trust must be present. You should always ask for references before the first visit," Rick Jones, President, Stanek Windows

In an analysis of Stanek Windows’ business over the past several years, the window and door manufacturer based in Cleveland, Ohio is seeing a shift to more home ownership by one-person, single female households. This population is becoming more of an economic force in the home improvement industry and demographers say by 2015, more than two out of every five households occupied by Generation Y people (born between 1981 and 1999) will be Women with Incomes and No Kids (WINKS).

Home ownership took an interesting turn in 1960 when the United States Census started segmenting ownership occupancy to include 1- person households and further segmented into female and male with no husband or wife present. In 1960, 40.8% of all homes were 1-person and has grown to 52.1% in 2000 the last official census report. That is 68.9 million of the 130.5 million households are single person with 33,400,000 of the total female household no husband present. Those in the home improvement/remodeling industry are paying close attention to WINKS as these women are looking more and more to owning their own home.

“As amazing as the statistics are, very few remodeling and repair companies focus on female only ownership,” said Rick Jones, President of Stanek Windows. “I remember in the 1980’s when I entered the business, the trend was to always require both the husband and wife to be present when making a decision.”

Women are interested in beauty and safety. Design, color, texture and product options, as well as energy cost reductions, are all key factors when making home buying decisions. Another important factor for them is safety. They are paying more attention to their windows and doors, especially the door leading from the garage to the rest of the house. Women will research more then men before inviting a sales person into their home using the Internet to develop ideas, product, and company provider information. Stanek Windows recommends to female buyers to make sure the company has a reputation for quality and service, as well as one of integrity. “Construction services remains male dominated so a level of trust must be present,” said Jones. “You should always ask for references before the first visit so references can be checked before hand.”

Stanek Windows recommends that women homeowners:

·         Beware of deep discounts or multiple price drops as an enticement to buy. Reputable, service minded companies have costs and cannot offer big discounts
·         Learn why her windows or doors failed and question the contractor as to how they will correct the problem. Many times the problem is one of two situations either lower grade products or improper installation.
·         Buy value and get what she wants as a true replacement window or door will last longer for a longer time.
·         There are many styles of windows so this is a great time to think about what she wants. She should learn the differences for natural ventilation during the times you want to open your windows and shut off the furnace or AC.

As sellers, it is important to have trustworthy people representing them in the home at time of sale and later at time of installation. They need to make sure all employees will bring care and respect to the home so all work is performed to the highest quality standards and the home is cleaned and cleared of debris upon work completion.

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Richard Jones, President and CEO

Charlene Paparizos
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