ATEN Introduces A/V Partner Program to Expand Channel Distribution of VanCryst™ Professional Solutions

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ATEN Recruiting Partners to Expand Reach into North American A/V Market

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"Leveraging our vast experience and VanCryst™ line of professional A/V solutions, we look forward to catering to the needs of A/V integrators and expanding our reach in the North American A/V market," explained James Hsieh, CEO of ATEN.

ATEN today announced the launch of its new A/V partner program designed specifically for specialized resellers, integrators and solution providers serving the professional audio-visual market. ATEN’s VanCryst™ professional A/V solutions run the gamut, including video switches, distribution units, extenders and an array of peripherals, as well as all the necessary hardware and software – a veritable one-stop-shop for A/V integrators and installers.

ATEN’s A/V Partner Program provides several benefits such as product discounts, MDF funding, 12 hour/5 days a week live tech support and more. As a value-add, partners are also entitled to stock rotation rights and opportunity pricing protection. As a true manufacturer, ATEN has the unique ability to offer a broad range of professional A/V solutions by which the company can control quality and offer reliable, price-competitive products. This enables ATEN to incentivize A/V integrators by sharing better profit margins with them and, in turn, provide a better TCO (Total Cost of Ownership) to their end-users. By offering favorable margins and demonstrating a full commitment to its integrators and installers, ATEN is confident that its partners’ growth and success will also translate into its own success.

“With InfoComm 2012 fast-approaching, we are pleased to announce the launch of our A/V Partner Program,” explained James Hsieh, CEO of ATEN. “Unlike other manufacturers, we pride ourselves on our flexibility and commitment to customer service when working with integrators and installers -- regardless of the installation scope. Leveraging our vast experience with audio/video technologies and our VanCryst™ line of professional A/V solutions, we look forward to catering to the needs of A/V integrators and expanding our reach in the North American A/V market.”

“The interactive display market continues to grow and so, too, does the technology powering these products and solutions. In an effort to offer new and innovative touch-enabled signage solutions to our customers, we are looking forward to joining ATEN’s A/V Partner Program,” explained Josh Tonasket, Display Solutions Specialist, Horizon Display. “As a channel partner, ATEN has already equipped us with the support necessary to resolve certain pain points our customer’s face in the A/V space.”

ATEN’s VanCryst™ professional A/V solutions are flexible and scalable, allowing A/V installations to be tailored to meet the needs of specific locations or demographics. Fully aware of the urgency of a product inquiry from integrators and installers, ATEN aims to meet that demand by ensuring all ATEN A/V products are made widely available through a range of IT and A/V distributors.

“Before joining a vendor’s partner program, we need to know that we’ll be taken care of,” explained Mark Jones, IronGate Server Management & Consulting, Director of Business Development. “With ATEN, we will have full access to a dedicated Canadian account manager who can answer technical support questions and work with our installers at customer sites. Given ATEN’s extensive portfolio of A/V products and superior customer service, we look forward to joining ATEN’s new partner program to grow our business and expand our capabilities.”

For more information about the new ATEN A/V Partner Program, please visit or see us at InfoComm 2012 in Las Vegas at booth #N451.

About ATEN
ATEN is a leading manufacturer of KVM (keyboard/video/mouse) switches in addition to remote management, LCD consoles, video and data connectivity solutions. The company’s product line supports a range of data center, desktop and digital signage environments serving enterprise, government, SME and SOHO customers. ATEN has offices in California and New Jersey as well as Taiwan, Belgium, Korea, Japan, China and United Kingdom. For more information, contact ATEN at (888) 999-ATEN or 949-428-1111, via the Web at,, Twitter or Facebook.

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© Copyright ATEN 2012. All rights reserved.
ATEN, Altusen, are trademarks or registered trademarks of ATEN International Co., Ltd.
Other product or company names mentioned herein are the trademarks of their respective owners.
Note to Editors: When referring to ATEN, please print in all caps. Certain products announced by ATEN International (ATEN’s corporate parent) may not be available for purchase in the U.S. Please contact above agency representative to confirm.

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