BRIC Mobile Marketing Market Opportunities Discussed in New Topical Study Published at MarketPublishers.com

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New market research study “Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries” drawn up by BRICdata has been recently published by Market Publishers Ltd. According to the study, mobile marketing campaigns are expected to become more personalized through using location-based promotional strategies.

TD The Market Publishers Ltd

http://marketpublishers.com/

At present, mobile marketing in the BRIC countries takes the form of mass market campaigns targeting customers through bulk messages. However, this is expected to change as marketers start using location-based services, which will be driven by the increased penetration of smartphones and improved mobile infrastructure to enable accurate and high-bandwidth services. As such, mobile marketing campaigns are expected to become more personalized through using location-based promotional strategies.

New market research study “Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries” drawn up by BRICdata has been recently published by Market Publishers Ltd.

Report Details:

Title: Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries
Published: June, 2012
Pages: 121
Price: US$ 2,950.00
http://marketpublishers.com/report/technologies_electronics/telecommunications/mobile_marketing_strategies_n_emerging_opportunities_in_bric_countries.html

The research study offers a complete guide to the mobile marketing market in the four BRIC nations – Brazil, Russia, India and China, covering:

  •     current and forecast (up to 2016) market sizing for mobile marketing spend in each of the BRIC nations;
  •     detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in each of the BRIC countries;
  •     highlights on the key challenges faced by the mobile marketing market;
  •     case examples of innovative mobile marketing strategies adopted by key players across consumer industries like FMCG, healthcare, banking, and travel & tourism;
  •     insights into the future of mobile marketing and upcoming trends shaping the growth of the market in each of the BRIC countries.

Report Contents:

1 Executive Summary

2 Benchmarking of Mobile Marketing in BRIC Countries

2.1 Market Environment for Mobile Marketing in BRIC Countries
2.2 Future Prospects of Mobile Marketing in BRIC Countries
2.3 Comparison of Mobile Marketing Opportunities in BRIC Countries
2.3.1 Mobile marketing share of total digital advertising
2.3.2 Future mobile marketing expenditure benchmarking

3 Mobile Marketing in Brazil

3.1 Introduction to Mobile Marketing in Brazil
3.2 Key Growth Drivers of Mobile Marketing in Brazil
3.2.1 Infrastructure drivers
3.2.2 Consumer drivers
3.2.3 Business drivers
3.3 Mobile Marketing Forecasts
3.3.1 Digital advertising expenditure overview
3.3.2 Mobile marketing share of total digital advertising expenditure
3.3.3 Mobile marketing expenditure
3.4 Key Mobile Marketing Trends in Brazil
3.5 Mobile Marketing Strategies in Key Industries
3.5.1 Overview
3.5.2 Healthcare
3.5.3 Banking
3.5.4 Travel and tourism
3.5.5 FMCG
3.6 Case Studies
3.6.1 Coca Cola
3.6.2 Bohemia
3.7 Challenges
3.8 Future of Mobile Marketing in Brazil

4 Mobile Marketing in Russia

4.1 Introduction to Mobile Marketing in Russia
4.2 Key Growth Drivers of Mobile Marketing in Russia
4.2.1 Infrastructure drivers
4.2.2 Consumer drivers
4.2.3 Business drivers
4.3 Mobile Marketing Forecasts
4.3.1 Digital advertising expenditure overview
4.3.2 Mobile marketing share of total digital advertising expenditure
4.3.3 Mobile marketing expenditure
4.4 Key Mobile Marketing Trends in Russia
4.5 Mobile Marketing Strategies in Key Industries
4.5.1 Overview
4.5.2 Healthcare
4.5.3 Banking
4.5.4 Travel and tourism
4.5.5 FMCG
4.6 Case Studies
4.6.1 MTS
4.6.2 Coca Cola brands: Fanta and Burn
4.7 Challenges
4.8 Future of Mobile Marketing in Russia

5 Mobile Marketing in India

5.1 Introduction to Mobile Marketing in India
5.2 Key Growth Drivers of Mobile Marketing in India
5.2.1 Infrastructure drivers
5.2.2 Consumer drivers
5.2.3 Business drivers
5.3 Mobile Marketing Forecasts
5.3.1 Digital advertising expenditure
5.3.2 Mobile marketing share of total digital advertising expenditure
5.3.3 Mobile marketing expenditure
5.4 Key Mobile Marketing Trends in India
5.5 Mobile Marketing Strategies in Key Industries
5.5.1 Overview
5.5.2 Healthcare
5.5.3 Banking
5.5.4 Travel and tourism
5.5.5 FMCG
5.6 Case Studies
5.6.1 Kingfisher Goodtimes Campaign
5.6.2 India Yamaha Motor Private Limited
5.7 Challenges
5.8 Future of Mobile Marketing in India

6 Mobile Marketing in China

6.1 Introduction to Mobile Marketing in China
6.2 Key Growth Drivers of Mobile Marketing in China
6.2.1 Infrastructure drivers
6.2.2 Consumer drivers
6.2.3 Business drivers
6.3 Mobile Marketing Forecasts
6.3.1 Digital advertising expenditure
6.3.2 Mobile marketing share of total digital advertising expenditure
6.3.3 Mobile marketing expenditure trends
6.4 Key Mobile Marketing Trends in China
...

More new market research studies by the publisher can be found at BRICdata page.

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Tanya Rezler
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