Innity Offers Real-Time Bidding for its South East Asia and Hong Kong Audience Network

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Innity Partners with D.A. Consortium to launch Demand-Side Platforms and Sell-Side Platform services to advertisers and publishers

Innity, South East Asia's leading digital media network, today announced a business alliance with D.A. Consortium Inc. (DAC) to effectively compete in the real-time bidding (RTB) arena across the region. Armed with the superior technology of DAC, Innity will be offering demand-side platform (DSP), MarketOne® as well as sell-side platform (SSP), YIELD ONE™ services to its advertisers and publishers to radically increase the effectiveness of display campaigns.

As an RTB-enabled ad network, Innity will be able to create incredible value for both advertisers and publishers alike. DAC’s advanced technology along with Innity’s high audience reach and premium quality inventory will allow advertisers to bid on, and purchase online ad inventory on an impression by impression basis to reach specific audience across Innity’s Audience Network, and in turn, drive higher ROI on campaigns. Additionally, Innity will also allow publishers select and choose the top advertisers for their site and increase monetization opportunities for their inventory.

“We're excited to be one of the first few companies to introduce RTB in South East Asia,” said Phang Chee Leong, CEO, Innity. “We believe that our exhaustive ad network combined with our partnership with DAC, will result in substantial growth of the ad market in APAC.”

He added: “RTB has taken time to be established in South East Asia largely due to the fact that very few have the expertise to use the platform effectively. There is slight awareness among advertisers, agencies, and publishers about DSPs and SSPs, and we’re confident that with the proficiency and experience of DAC, we will be able to educate and steer the RTB market forward.”

On the partnership, DAC President & CEO, Hirotake Yajima said, “For some time now, we have been eyeing the highly potential SEA region to expand our business. We established a subsidiary company DAC ASIA Pte. Ltd, and decided that it’s essential to have a partnership with a leading local company here. Innity fulfills that for us with its strong product and customer base in the region.”

“The Innity partnership is going well and we’re very excited step into APAC. We are confident that the RTB market will be the next frontier for advertisers. By combining the strength of both companies, we aim to secure the leading position in the RTB market across the region,” he added.

This business alliance will also give rise to other opportunities to develop new technologies between the two companies.

Innity will officially launch MarketOne® and YIELD ONE™ in August in countries like Malaysia, Singapore, Indonesia, Thailand, Vietnam, Philippines, Hong Kong, and eventually expanding to the whole ASEAN region.

About Innity
Innity is the leading digital media network that provides interactive online marketing platforms and technologies for advertisers and publishers. Established in 1999, Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels such as technology, lifestyle, automotive, business and entertainment. Innity's solutions provide a combination of the best features of rich media and performance-based marketing and engagement-based advertising formats and innovative payment models to some of the world's largest brands and advertising agencies.

About DAC
D.A.Consortium (DAC) is a digital marketing company, founded by several of the biggest advertising agencies in Japan, such as Hakuhodo DY Media Partners Inc.
Based on three main services: Media, Technology and Operations, DAC provides high quality service for both buying and selling online advertising through a large network of online publishers. For online media buying and selling, DAC plays a role of media rep to bring together publishers and agencies. DAC represents Japan's major websites: Yahoo! Japan, MSN Japan, mixi and many more. In addition, DAC's AD-Visor NEXT online media planning system is the de-facto industry standard for media ad campaign planning in Japan, and its iPS-X ad-serving solution is used by more than 350 Japanese online publishers. As the next generation platform, DAC provides MarketOne® as Demand-side platform and YIELD ONE™ as Supply-side platform.

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Denise Tan
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