“Our customers have to no longer deal with multiple competing marketing companies with different objectives”, states Bowers.
Wilmington, DE (PRWEB) June 21, 2012
DemandPrints.com, a Wilmington, DE-based print advertising and direct marketing company, has just launched a unique marketing portal for small-and-medium businesses.
DemandPrints brings a new twist to a traditional marketing technique. The company is addressing the never-ending struggle of Small-and-Medium Businesses that are challenged with promoting their business without having a large marketing budget. As the economy is starting to pick up, the winners are companies that succeed to driving awareness and market share for their products and services. However, there is no easy way and there is for sure no single marketing method to reach all targeted prospects without a very large budget. As a small business it is all about making every dollar count you spend in advertising. So how can DemandPrints help small businesses to achieve higher returns on their marketing spend?
One of the most effective marketing strategies is to use multiple channels of advertising to maximize your reach and exposure. How do you do this if you are a small business with a tight budget? DemandPrints is attacking this challenge and has delivered a multi-channel marketing and advertising solution. Their solution provides a packaged a combination of direct mail marketing, online search marketing, email marketing, and social media marketing. It gets better, the entire advertising package is arranged in phases to attack the target audience via multiple channels with the same message. “The fact that we are providing everything in a combined solution not only increasing their return on investment but also saves them many headaches”, stated Angie Bowers, VP of Marketing.
For most small businesses it is all local advertising by reaching local customers and increasing repeat sales. Brand recognition and customer loyalty is no longer a play for large corporations. Every business, small or large, needs to invest in brand recognition and customer satisfaction. “Only happy customers are repeat customers”, comments Bowers.
What makes DemandPrints different from the competition and niche-advertising players is the fact that they offer most types of marketing solutions that small and medium business would traditionally contract individually. Most of the times they are limited to go with one marketing vehicle and tie up all their available funding on that strategy, often with very little return.
DemandPrints provides a diversified marketing strategy by investing the customer’s available marketing dollars into multiple advertising channels. “Our customers have to no longer deal with multiple competing marketing companies with different objectives”, states Bowers. This approach reduces risk and improves awareness, while maximizing revenues.
During the initial engagement phase, DemandPrints will sit down with a client to shape the ideal customer profile and identify the target market. Depending on the geographic and demographic criteria, a comprehensive marketing plan is developed, which can include Direct Mail Marketing, Online Marketing and Social Media Marketing. Each one is set to augment each other with the aim to drive brand awareness to the selected target prospect group.
DemandPrints has developed an automated platform to deliver this kind of marketing approach in a very cost effective manner. The company provides everything from professionally designed industry specific print-advertising templates, to targeted direct mail lists, and packaged local advertising and search marketing solutions. Instant access to the tools needed to create a campaign within minutes from start to finish is not available from any other online source. Customers have many tools at their disposal when they sit down with DemandPrints to plan a local advertising campaign.
“Our customers don’t have to worry about being experts. We can help them come up with effective strategies for growing their business using targeted direct mail and fulfill all of their printing and copying needs at the same time” stated Bowers.
DemandPrints.com is a leading OnDemand marketing, design, print, copy, and direct mail advertising company with services tailored for small and medium businesses. DemandPrints.com provides affordably priced and professionally designed printing and direct mail marketing materials, including brochures, newsletters, postcards, stationery, menus and ads. Customers are able to produce their marketing materials and entire direct marketing campaign for a fraction of the cost and time previously required.
For more information on DemandPrints.com products and services, please visit http://www.DemandPrints.com, call (888) 566-1350, or email Info (at) DemandPrints (dot) com.