New If Alarm Clock App Features Innovative Scenario and Event-Based Alarm Options.

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Innovative If Alarm Clock alarm clock app from Big Paua gives users an entirely new way to wake up by scenario or event. It goes beyond numbers and re- invents the alarm clock for the 21st century. Designed for iPhone, iPad and iPod touch.

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If Alarm Clock available now for iPhone

If Alarm Clock is an alarm that doesn’t just think in terms of numbers, but in terms of events and scenarios. It’s an entirely new way to use an alarm clock...

iPhone, iPad and iPod touch users around the world who want a more functional, intuitive and useful alarm clock can now download the innovative If Alarm Clock App and experience an entirely new and smarter way to wake up and get moving.

Created by Big Paua, If Alarm Clock lets users set an alarm based on time, scenario or event. For example, in addition to traditional time-based alarm setting, users can choose to be awakened by their device when:

  • there’s fresh snow on the mountain, and they want to be the first skier or snowboarder
  • they have an appointment or meeting scheduled in their calender
  • inclement weather outside means they should wake up earlier and prepare for a longer commute to school or work
  • select people try and communicate with them on Twitter or Facebook
  • ...and many other scenarios and events.

Plus, If Alarm Clock also features a remarkable Sleep Aware state, which tracks users’ sleep patterns and helps them get the most efficient, restful sleep possible. They can also provide clear, organized reports to their doctor or other health professional to help diagnose and treat sleep issues.

“If Alarm Clock is an alarm that doesn’t just think in terms of numbers, but in terms of events and scenarios,” commented Matt Greenfield of Big Paua. “It’s an entirely new way to use an alarm clock, and it’s designed to make people’s lives more efficient so they can make the most of their time and, indeed, get the best and most restful sleep possible. We think that once people experience If Alarm Clock, they’ll never go back to an old fashioned alarm clock again!”

If Alarm Clock, the innovative new alarm clock app that is reinventing the alarm clock for the 21st century, is available now at iTunes here for iPhone 3GS, iPhone 4, iPhone 4S, iPod touch 3G, iPod touch 4G, and iPad running iOS 5.0 or later. The app has already earned 4+ stars and rave reviews from impressed users around the world.

For more information or media inquiries, contact Mark Johnson of appshout! on behalf of Big Paua at +1 408 757 0156 or press(at)appshout(dot)com.

Innovative If Alarm Clock alarm clock app from Big Paua gives users an entirely new way to wake up by scenario or event. It goes beyond numbers and re- invents the alarm clock for the 21st century. Designed for iPhone, iPad and iPod touch.

About Big Paua
Based in New Zealand, Big Paua creates little apps for big thinkers. The company has experience in app design, development and marketing, and has the talent and resources to take any idea – from minimalist simplicity to high end complexity – from vision through to the App Store. Learn more at http://www.bigpaua.com.

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Mark Johnson

Matt Greenfield
Big Paua
+64 22 094 6749
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