Apart from making good wine that their customers love, wineries need to think about the entire presentation of their package.
Richmond, CA (PRWEB) June 26, 2012
Monvera Glass Décor, a leading provider of screen printed labels and wine bottle etching is pleased to announce a new service for wineries aimed at improving the packaging of their wine for their wine club members. Wineries can now bring their current wine club labels to Monvera and have a screen printed version developed that includes a customized wine club member logo. The addition of the member logo helps to elevate the existing label and the transition from a paper label to a screen printed label completes the upgraded look of the bottle. The unique package differentiates the wine club offering from other wines produced by the winery and promotes the exclusivity of the wine club wine. In addition, etched wine bottles can be considered as an option for small limited releases that are only offered to wine club members. The bottle can be etched with or without the wine club member logo and can even be personalized for the wineries' best and most loyal customers.
"Wineries should consider screen printing wine bottles for their wine club wines. Our customers need to think about how to attract and keep wine club members. The more wine that a winery can sell direct to their customers the more revenue they get to keep for themselves. This is critical in today’s business environment,“ says Caitriona Anderson, Monvera’s VP of Sales & Marketing. “Apart from making good wine that their customers love, wineries need to think about the entire presentation of their package. How do their customers feel when they open up their quarterly wine club shipment? Does the bottle look special? Does it make them feel part of an exclusive club? Does the package promote brand loyalty? Is it something that they want to present to their family and friends? These are the questions that wineries need to be asking of themselves. We believe screen printing and etching are packaging tools that can help our customers achieve these goals.”
About Monvera Glass Décor:
Monvera provides industry leading glass decoration services such as screen printing, bottle etching and decals to the wine & spirits, beer, cosmetics, specialty food and beverage industries. Monvera’s team of dedicated professionals is committed to providing the best quality and customer service available. We are located in a 42,000-square foot facility in Richmond, CA. With multiple ovens and printing machines, Monvera can accommodate any order size, from 100 cases to thousands. Clients include Boisset Family Estates, Frank-Lin Distillers, Garrett Markenson Coiffure and Veronica Foods. To learn more about Monvera visit http://www.monvera.com/.