Heidi Downs Joins Interactive Fitness as Senior Director of Sales

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Interactive Fitness continues to strengthen its executive team.

Today, Heidi Downs joins Interactive Fitness as Senior Director of Sales with responsibility for Central United States and Canada. She will also serve as Market Manager for the Worldwide Corporate Wellness Market. Heidi brings 11 years of sales and business leadership experience in technology and services to her new position. In her last assignment, she was an Outsourcing Business Leader for Towers Watson, a leading global professional services company. Heidi has been a leader in applying technology to deliver superior results for major corporate clients.

“Interactive Fitness is transforming the fitness and wellness industry,” said Heidi. “I am thrilled to join a great team of colleagues who are reinventing an industry and improving peoples lives.”

“In addition to her sterling track record, Heidi embodies energy, brains, professionalism and passion,” said Bill Stensrud, owner and CEO of Interactive Fitness. “She is a perfect addition to our team as we balance fitness industry professionals with extraordinary professionals from related fields who bring priceless perspectives and abilities.”

“I have known Heidi for several years and she brings a unique ability to teach and lead people to get them to perform at their best,” said Dan Toigo, Vice President of Sales for Interactive Fitness. “We are proud and excited to have Heidi on the Interactive team.”

About Interactive Fitness

We believe that exercise should be fun instead of boring. We believe in engaging people in their workouts instead of distracting them. We believe in connecting people in a shared wellness experience rather than isolating them. We believe in the power of technology to transform lives and create a healthier and happier world. Interactive Fitness products combine virtual-reality, social connection, and personalization to deliver a cardio experience unlike any other. This is the Interactive Fitness Advantage.

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Ross Stensrud
Interactive Fitness
(858) 699-7324
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