Industry Consultant, Dale Buziecki explains, “Today’s customer is budget-driven and more likely to opt for savings versus style. House of Brides wants to give customers meaningful offers to save them money where they need most.”
Glen Ellyn, IL (PRWEB) June 25, 2012
House of Brides released the June 29th date for the upcoming Midnight Madness Sale this morning. The 1-day sale boasts storewide savings of up to 80% off regular retail prices. The retailer is also offering first time ever promotions exclusive to this event.
Savings include wedding dresses, regularly priced $250 to $1,150, on sale $50 to $300 off. Designer Silk wedding dresses, regularly $2,000 to $3,500, are on sale $400 to $700 off. Diva Bridal gowns sizes 18 – 32 are 10% to 20% off.
The sale extends beyond the bridal collections. Bridesmaid dresses will have additional money off already low prices. Special occasion dresses are 20% - 30% off. Prom dresses are 10% - 30% and Quinceanera gowns are 10% - 20% off.
The retailer is introducing new promotions exclusive to this 1-day event. Customers purchasing a wedding dress during Midnight Madness receive a free $100 headpiece and $75 off bridal gown alterations. Customers purchasing a bridesmaid dress or special occasion dress receive $25 off their alterations.
This is the only time House of Brides has offered any discount on alteration services. Normally, alterations are a separate and optional service available to House of Brides customers only.
Each salon features a professional Alterations Department staffed by expertly trained seamstresses. The seamstresses specialize in wedding and special event apparel.
The retailer has never offered discounts on alterations before but decided to do so only for the June sale. As Industry Consultant, Dale Buziecki explains, “Today’s customer is budget-driven and more likely to opt for savings versus style. House of Brides wants to give customers meaningful offers to save them money where they need most.”
Midnight Madness Sales always receive an impressive turnout. However, the retailer is expecting larger than normal crowds and credits to the special promotions.
The Midnight Madness Sale is Friday June 29th at all House of Brides salons. Sale hours are 11:00am to Midnight CST and 10:00am to 10:00pm for the Chicago location. Appointments are suggested and limited.
The Midnight Madness Bridal Sale ad is viewable online on the Store Promos page of the website.
About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit the salons and global website for over 30,000 wedding and special event products.