Fit Business Insider Is Now Offering Fitness Marketing Product: Fitness Profit Formula

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Fit Business Insider, a website devoted to helping grow personal training businesses, is now offering Fitness Profit Formula for personal trainers looking to start or grow their fitness business.

Fitness Marketing

Personal trainers looking to start or grow their fitness business can take advantage of the Fitness Profit Formula offered by Fit Business Insider. The product seeks to show ways fitness businesses can grow and maximize profits through different revenue streams.

“There has never been a better time to build a personal training business,” said Pat Rigsby, Co-Owner of Fit Business Insider’s parent company Fitness Consulting Group. “The field is more wide open than ever, but not every personal trainer knows how to make their fitness business profitable.”

Rigsby is co-owner of numerous successful fitness businesses. With a background as a college athletic coach, Rigsby finds that too many personal training businesses fail to come up with effective personal trainer marketing strategies.

“There are a number of great trainers out there who just never draw the large numbers of clients that more savvy fitness professionals bring in,” Rigsby explained. “You can be an excellent trainer and have all kinds of fitness knowledge, but you need to also understand good personal trainer marketing.”

Rigsby believes that the key to becoming a profitable fitness business is coming up with a solid foundation of fitness marketing upon which to build. “While many trainers can innovate within their gyms, not everyone can get by behind the scenes without some know-how.”

As such, Fit Business Insider is offering the Fitness Profit Formula to provide personal trainers with tools to grow their businesses. The goal of the product, according to Rigsby and his Fitness Consulting Group Co-Owner Nick Berry, is to create a clearly defined fitness marketing system.

The product provides personal trainers with different modules covering many topics that come up for all fitness businesses. These topics include areas such as time management, creating high return-on-investment marketing, and how to leverage social media.

“Personal trainers often want to make the quality of their training the sole focus of their business, even at the expense of things like developing a marketing strategy,” said Berry. “In reality, fitness marketing is not rocket science: it’s just putting together systems that work for all businesses and applying them to a fitness business context.”

Berry continued, “My partner Pat and I have sustained success in the fitness industry, and we try to get what makes us successful out to other quality trainers in the personal training community.”

In addition to offering products like the Fitness Profit Formula, Rigsby and Berry have written bestselling books on fitness marketing, offered fitness marketing tips via their website Fit Business Insider, and host live events throughout the year on fitness business coaching.

The Fitness Profit Formula is available online now. For more information, visit

About Pat Rigsby and Nick Berry: Pat Rigsby and Nick Berry are the co-owners of Fitness Consulting Group, a leading business development consulting firm within the fitness industry.

Fit Business Insider is part of the Fitness Consulting Group family of companies. It provides personal trainers, coaches, and fitness business owners around the world with business building programs, coaching, consulting, and resources.

To learn more about growing your fitness business, visit


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