Lorel’s agency team worked well with my group to design and implement a highly targeted marketing solution to support the growth of our business.
King of Prussia, PA (PRWEB) July 13, 2012
Lorel Marketing Group (Lorel), a full-service marketing agency, and TRA Insurance Services Inc, a Philadelphia regional, independent insurance and financial services firm, announced the successful implementation of the Lorel Pay-for-Performance Marketing Program.
As a regional supplier of commercial, personal, and specialty insurance options to clients in Pennsylvania, New Jersey, Delaware, New York, Maryland, Virginia, and Washington DC, TRA was looking for a fast and affordable way to increase their brand awareness and augment their sales efforts with qualified leads. Lorel has been successful at providing an on-going, automated campaign to capture and distribute leads to TRA.
Scott Davis, President of TRA, said, “Lorel’s agency team worked well with my group to design and implement a highly targeted marketing solution to support the growth of our business.”
Lorel's pay-for-performance program is a fully customizable and cost-effective marketing program designed to capture sales leads for our clients. The program has been tailored for TRA to fit its business insurance market segment. Lorel has implemented various online media channels to find and drive leads with customized offer messages and qualifying questions. As a result, the system has been designed to streamline the pre-qualification process and then integrate them within the customer relationship management (CRM) solution.
‘Lorel is excited to work with TRA Insurance to help improve media efficiencies and overall marketing campaign performance,” said Sebastian Pistritto, President of Lorel Marketing Group. “Lorel’s pay-for-performance program can be implemented across multiple industry segments; it takes advantage of real-time metrics allowing us to optimize the campaigns while maintaining a fixed cost-per-lead expense.”
Lorel launched the campaign for TRA with multiple lead sources to capture insurance leads based on TRA’s business requirements (location, industry, company size).
Additionally, the system automates the distribution of notifications to internal client stakeholders based on the pre-defined business rules that are established by the client. The delivery of automated, pre-qualified leads to the correct representative allows for more effective and engaging relationships with potential customers and increases the efficiencies for conversions.
For more information about Lorel's lead generation program, please visit our website or contact Casey Zaino for more information.
TRA Insurance Services, Inc. established in 1971, is an independent insurance and financial services firm. Located in King of Prussia, Pennsylvania, it offers regional commercial, personal, and specialty insurance options to clients in Pennsylvania, New Jersey, Delaware, New York, Maryland, Virginia, and Washington, DC. TRA prides itself on its ability to provide a complete, coordinated approach to the varied commercial and human exposures faced by businesses, business owners, and individuals.
Lorel Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics.