Westime Named Official Timekeeper of the Del Mar Thoroughbred Club

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Leading watch retailer unites with legendary track for 2012 race season.

Westime serves as the Official Timekeeper for the Del Mar Thoroughbred Club for the 2012 season.

Southern California’s most glamorous track, the Del Mar Thoroughbred Club, begins its 75th year of horse racing on July 18th. And for the first time, leading watch retailer Westime will serve as the Official Timekeeper, from the initial starting gate to the final photo finish of the 2012 season.

Throughout the seven weeks of races, Westime will showcase a different “Watch of the Week” in the DMTC’s members-only Turf Club. Additionally, the top-performing jockey and trainers of the season will each win a luxury watch from Westime, which will be presented at a trackside ceremony on the final race day. Everyone following the action—at the track or by video feed—will see Westime’s logo alongside the fractional and final times of each race.

“Westime is very proud to partner with the Del Mar Thoroughbred Club,” says Westime President Greg Simonian. “Watches and horseracing have been inextricably linked for centuries--the sport even inspired watchmakers to invent new ways to track time! With our new Westime La Jolla boutique located just minutes from the iconic Del Mar track, the partnership couldn’t be more fitting,” Simonian adds.

About Del Mar Thoroughbred Club
Del Mar, the seaside racetrack founded by entertainment icon Bing Crosby and a crew of his Hollywood pals back in 1937, will celebrate its 75th anniversary this season when it races for 37 days between July 18 and September 5. The picturesque oval, known far and wide as the West’s best locale to see champion horses and horsemen in action each summer, races on a Wednesday through Sunday schedule with an additional day of sport thrown in on Labor Day Monday, September 3. http://www.dmtc.com

About Westime
For more than two decades, Westime has distinguished itself as the ultimate retail destination specializing in extraordinary watches and jewelry. Its three boutiques in Southern California—Beverly Hills, Los Angeles and La Jolla--display the collections of more than 50 watch brands that represent the best of traditional watchmaking as well as the new guard in haute horlogerie. Westime is frequently cited as one of a dozen multi-brand retailers in the world that influences trends in the watchmaking industry. Westime also operates the Richard Mille Boutique Beverly Hills on Rodeo Drive, and the Hublot Boutique on Brighton Way in Beverly Hills. For more information, please visit http://www.westime.com.

Contact: Laura Q. Hughes, Director of Communications
T: (310) 205-5555
C: (646) 284-0403
E: laura(at)westime(dot)com

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Laura Hughes

Laura Hughes
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