Australia’s Professional Advantage Provides International Expertise to Avectra’s Business Partner Program

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Top-tier ERP & CRM Provider to Sell Avectra Social CRM in Australia

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We are confident that we are providing a much needed solution to our customers with Avectra Social CRM’s combination of constituent management and social business tools.

Avectra, a leading web-based Social CRM provider in the association and not-for-profit market, today announced that Professional Advantage, a leading provider of Enterprise Resource Planning (ERP) Software Systems, Business Intelligence, CRM Software and more, has joined the Avectra Business Partner program. Professional Advantage plans to sell Avectra’s cloud-based constituent relationship management (CRM) solution to Australia’s association and not-for-profit organizations. Avectra and Professional Advantage will officially kick-off their partnership at the 7th Annual Associations Forum National Conference in Brisbane, AU, held on July 25-26, 2012.

“We are looking forward to bringing Avectra Social CRM to the Australian market,” said Robert Mete, Professional Advantage's Business Development Manager specializing in membership, professional associations, charity and not-for-profit organisations. “We are confident that we are providing a much needed solution to our customers with Avectra Social CRM’s combination of constituent management and social business tools. We strive to deliver solutions that result in improved efficiencies and better management of business objectives, and Avectra Social CRM is the right solution for the job.”

“We are proud to add Professional Advantage, one of Accounting Today’s 2012 Top 100 VARs, to Avectra’s growing business partner program,” said Avectra Vice President of Global Business Development Mark Yohai. “We fully believe that Professional Advantage is the right organization to bring Avectra Social CRM to Australia.”

Many of the most successful associations and not-for-profit organisations of all sizes use Avectra Social CRM to manage their membership management and fundraising needs. It features constituent relationship management (CRM), a social community platform and social media monitoring. Organizations can engage internal and external audiences in more sophisticated, relevant and transparent relationships, resulting in greater advocacy, community and action, all while driving business value.

About Professional Advantage
With over 20 years of creating IT solutions for Australian and International businesses, Professional Advantage focuses on providing technology and services that enable high-performance workplaces and organisations. Since 1989 we have made significant investments into staff skills, processes and methodologies to ensure that our client projects deliver maximum value with minimum risk. During that same period we’ve also developed a special understanding of the particular challenges facing membership, professional associations, charity and not-for-profit organisations. Through engagements with various member-oriented organisations across the country, we’ve been able to craft and fine tune systems that proactively help our customers to make the most of the myriad stakeholder relationships that they deal with every day. UpBeat is the natural result of this experience.

Today we employ more than 250 people in Sydney, Melbourne, Brisbane, Perth, London and Fargo, USA and support over 1000 clients nationally. Our multi-product offering is complemented by its development, systems integration, consulting, training, and support services. Professional Advantage is the winner of many business and vendor awards including the Microsoft President’s Club 2011 and the 2012 Asia Pacific Partner of the Year Award for Infor.

About Avectra
For the last 17 years, Avectra has translated our customers' needs into a market-leading Constituent Relationship Management system (CRM) - whether our customers serve members, non-members or donors by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of constituent success with its ability to provide world-class constituent management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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