Truaxis Chief Revenue Officer Jen Millard to Speak at IGCC Think Tank

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Discussing latest on digital gift cards and the B2B opportunity.

On Sunday, July 29th, at the 2012 IGCC Think Tank in Washington DC, Jen Millard, Chief Revenue Officer at Truaxis, will speak on a panel entitled “Digital Gift Cards – Paving the Way for New B2B Opportunities.” Jen will discuss new innovations surrounding digital gift cards and how retailers can leverage third-party relationships to engage new customers. She will draw examples from Truaxis’ award-winning StatementRewards technology, which provides transaction-enabled services such as personalized merchant discounts to bank cardholders directly within their online bank statements and mobile devices.

This panel will be moderated by Stave Kane of SpaFinder and also includes:

  • Dan Springer, President, Great Lakes Scrip Center
  • Sarah Wheeler, Director Merchant Partnerships, Gap Inc.
  • Peter Vogel, President, Plink

The 2012 IGCC Think Tank is part of the 13th Annual IMA Executive Summit and brings together both IGCC members and non-members to discuss the incentive gift card industry. The IGCC Think Tank takes place on July 29th at the Renaissance Washington DC Hotel. The IMA Executive Summit takes place from July 29th to 31st at the same location.

Jen Millard is the Chief Revenue Officer of Truaxis, a provider of tailored, in-statement rewards and other data-driven personalization services. Jen has decades of experience as a retail operations executive, specializing in using innovations and technologies to improve customer experience. Jen serves on multiple retail and consumer products board of directors and also holds a seat on the Board of Governors to the University of North Texas Retail Merchandising School.

About Truaxis
Truaxis is working with the country's leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.

Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serving their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers and recommendations, as well as powering other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards.

Truaxis is also the creator of, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.

The company’s award-winning technologies have won the Innotribe award, been recognized twice by Finovate as a “Best in Show” and has received accolades from American Banker, US Banker, Kiplinger, The New York Times, Consumer Reports, Reuters, CNN, Time, Forbes and TechCrunch, among others. Truaxis is headquartered in Redwood City, California. For more information, please visit

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