Accentuate Consulting, LLC Featured at American Accounting Association Conference

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Current developments in positive psychology can help accountants increase their own well-being as well as increasing companies' bottom line results

Accentuate Consulting, LLC, a boutique firm that specializes in helping organizations increase their employees’ performance and improve organizational well-being, will be featured at the American Accounting Association Conference on August 7th, 2012 in Washington, DC. The panel is titled: "What positive psychology has to offer the accounting profession." The moderator is Wally Wood, a professor at the University of Cincinnati.

The theme for the 2012 AAA Annual Meeting is "Seeds of Innovation." This theme focuses on the broad need for greater innovation in accounting scholarship. The hope is to engage all members in a conversation about how better to enhance the discipline as a whole in terms of intellectual vitality. While much of the format for the 2012 meeting will be similar to recent AAA annual meetings, it is expected that an important component will focus on new developments in related fields as well as new means for educating the students entrusted to us. The aspiration for the 2012 AAA Annual Meeting is to provide an exemplary resource for members to gain new knowledge and develop their long-term scholarly interests.

“We’re excited about the current developments in positive psychology and the opportunity to help accountants increase their own well-being as well as improving companies’ bottom line,” says Shannon Polly, MAPP, President. “It is a common myth that positive emotions are ‘squishy’ and don’t have a place in the business world. In actuality the opposite is true. For instance, take resilience.
In business, greater resilience leads to increased sales, improved customer service and decreased rates of depression. For individuals, greater resilience leads to more meaningful interpersonal relationships, an increased sense of personal strength and a greater appreciation for life.”

Currently resilience training is being implemented with the U.S. Army:

For more information about the conference go to the American Accounting Association Conference website:

About Accentuate Consulting, LLC:

Accentuate Consulting, LLC combines the elements of strengths-based leadership, positive psychology, and executive presence to help companies and their employees achieve breakthrough performance and higher levels of well-being. President, Shannon Polly, is one of 300 people in the world who have received a Master of Applied Positive Psychology degree from the University of Pennsylvania under Dr. Martin Seligman, the first master’s program of its kind. She is co-authored an article in Talent Management Magazine “Does Happiness at Work Really Drive Results?” with Dan Bowling, former head of Human Resources for Coca Cola (

Accentuate Consulting offers training in positive communications, giving effective feedback, strengths-based management, change management, and building optimism and resilience.

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