Parature Partners with Winvale for Expanded Distribution through GSA Schedule

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Firm grows its portfolio with innovative cloud-based customer service and support software

WASHINGTON, D.C., August 15, 2012 – Winvale, one of the premier value-added distributors in the United States, today announced it has extended its distribution agreement with Parature, a global leader in cloud-based customer service software, for sales in government markets through Winvale's General Services Administration (GSA) schedule.

By partnering with Winvale, Parature will be available to customers in the public sector through the GSA schedule procurement process. Winvale channel partners can leverage the contract to sell products to government customers even if they do not hold a GSA contract of their own. This agreement opens up additional markets for the company while also providing Parature with the opportunity to fulfill government orders they may not otherwise have qualified to provide.

"For more than nine years, we've offered proven solutions to the public sector in many areas, and we feel that a cloud-based solution like Parature's that provides organizations with the opportunity to improve service and support, along with operational efficiencies is an ideal addition to the GSA schedule," said Kevin Lancaster, Winvale Managing Partner. "Because efficient and effective internal and public-facing service and support is so mission-critical for public sector organizations, it is important that they have a cost-effective way to offer superior support across multiple channels. Parature Customer Service Software is just such a solution that our customers are now actively seeking."

"Parature addresses critical business needs of improving internal support processes and making them more efficient; delivering superior cloud-based public and customer-facing support across multiple channels including emerging channels such as social media, and significantly increasing staff productivity on a daily basis. Public sector organizations in particular need a proven solution to help meet those operational goals," said Duke Chung, Chairman and Co-founder of Parature."

Parature Customer Service Software is a cloud-based technology that was built to allow its customers across all major industries to deliver superior multi-channel service and support in a cost-effective and efficient manner. More about the value of Parature Customer Service Software and their partnership with Winvale can be found at

About Parature
Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support more than 50 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers customer support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. For more information, visit

About Winvale
Winvale is a government sales consultancy and leading advisor on business strategy and procurement. Headquartered in Washington D.C., Winvale provides expertise to those companies seeking to conduct business with federal, state and local governments. Winvale also offers channel-friendly reseller services designed to help companies reach government buyers quickly by allowing those companies to place their products and services on its existing contract vehicles. Winvale’s client portfolio includes many small emerging firms as well as Fortune 500 and international companies. For more information, visit


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Heather Young
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