Apple’s iOS Dominates Mobile Internet Traffic, According to Industry Study

Share Article

Australian mobile app development company, SmarterApps confirms results and explains what this means to the general public and their clients.

Smarter Apps

Smarter Apps

These numbers aren’t really news to us. Over the last couple of years, we have watched iOS become dominant, and we have watched RIM, for all practical purposes, fall off the face of the earth.

According to an industry study by Net Applications, a web analytics firm, 65.27% of mobile Internet users in June 2012 used Apple’s iOS. The study compiled data from the browsers of mobile traffic users and a network of over 40,000 websites, and counted unique visitors only, for one visit per day. Android came in second with 19.73% of the market, followed by Java ME with 10.22%, while Blackberry continued its downward trend with only 1.87% of the market.

Apple’s domination of the mobile marketplace is mostly due to its popular iPad, which had a market share of 36.7%. The iPhone came in second at 26.8%. Android 2.3 had 11%, while Java ME, primarily used in phones which cost less than $200, came in third at 9%. Microsoft Windows Phone and Windows Mobile had 0.75% of the market. Amazon’s Kindle Fire, which has benefitted from a ubiquitous marketing campaign by one of the world’s largest retailers, ranked 14th on the list, with only a 0.47% market share.

These numbers disagree with surveys which indicate that Android has a larger market share than the iOS, but other surveys count multiple visits by the same users. Unique visitor stats are a better indicator of how many people are actually using which devices. The overall numbers for the last year show iOS rising and Android beginning to level out, while Blackberry and Java ME are falling rapidly.

According to a recent article in Bloomberg, Blackberry maker Research In Motion Ltd (RIM) is now being pressured by mobile phone companies to lower their carrier fees. RIM stock has dropped 95% in the last four years, and the company stands to lose as much as $35 billion in fees by 2014.

According to SmarterApps Owner and Director, Craig Aitken, the stats mirror his observations: “These numbers aren’t really news to us. Over the last couple of years, we have watched iOS become dominant, and we have watched RIM, for all practical purposes, fall off the face of the earth.”

Aitken attributes the numbers to Apple presenting users with more options and superior products. “For a lot of people, price point has been an issue for Apple products, especially their Macintosh computer line. Nowadays, though, Apple’s iPad line is very affordable, and their iPhones are available for extremely low prices with activation for most of the major phone carriers.”

Aitken continued, “Everything is lining up perfectly for Apple right now. They are selling a superior product at a reasonable price, and the public has recognised that. Also, it certainly hasn’t hurt that Apple is now enforcing more stringent standards when accepting apps. At this point in time, consumers have a lot more confidence in Apple and iOS than they do in Android. They see Apple as on the way up, Android as on the way down, and it almost becomes a self-fulfilling prophecy in the marketplace.”

SmarterApps is a mobile app development company, which creates iPhone and iPad apps, and as well as apps for Android and Blackberry smartphones. They are experts at turning your ideas into world-class mobile apps. Every iPhone or iPad app that they develop meets or exceeds the newer, more stringent iOS standards.

For a consultation regarding your mobile application needs or for more information about the company, please check out their website here: or call them at 1300 650 253.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Craig Aitken
Visit website