(The program) ... helps improve driving skills through on-going scoring and tips. Ultimately it’s designed to save lives.
(PRWEB) August 24, 2012
IMS announced today that it launched its first Young Drivers Intelligence™ (YDI) program in conjunction with one of the top tier auto insurance carriers in the U.S. Young Drivers Programs are typically linked with insurance carriers who offer their clients Usage-based insurance (UBI) options where driving behaviors are monitored, and safe drivers are rewarded with discounted auto insurance rates. The IMS Young Drivers Intelligence Program centers on the use of wireless, in-vehicle technologies in the form of the IMS DriveSync® device to collect driver and driving data.
Teen drivers can get instant, in-vehicle feedback via voice, check their progress and driving scores via an online portal, and get tips for improving their skill level. Parents also get peace of mind with the ability to set text or email alerts on everything from speeding, harsh braking, breaching a designated driving area or exceeding a curfew. For those smartphone-savvy teens that prefer their own devices, IMS offers the same program using their mobile application. Studies have shown a 20% drop in accidents by teens using a monitoring device in their vehicle.
The IMS Young Drivers Intelligence Program will initially be offered to thousands of teen drivers across three states, and has the potential to reach hundreds of thousands more at full deployment. By strategically targeting states with higher than average incidences of serious accidents involving teen drivers, the hope is to see a dramatic improve in teen driving safety and accidents among the younger demographic.
“This program launch is the culmination of hard work and collaboration with a top U.S. auto insurance carrier” said Blair Currie, vice president of marketing at IMS. “As important, this program also starts to challenge the market convention that auto insurance is all about lower prices. YDI changes the current ‘race to the bottom’ through a Customer Relationship Management (CRM) tool, which helps improve driving skills through on-going scoring and tips. Ultimately it’s designed to save lives.”
After successful implementation across three states, plans are to roll out nationally to thousands more young drivers. IMS will provide further details of the impressive program in the coming months.
For more information about IMS Young Drivers Intelligence, visit http://www.intellimec.com.