New National Shopping Survey Shows Shoppers Spending Habits have Permanently Changed Since the 2008 Recession

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Just Between Friends surveyed their customers - shoppers and consignors. They asked about their shopping habits before and after the recession. Nearly all respondents say they will continue to shop frugally at consignment events like Just Between Friends even if the economic situation improves

Just Between Friends offers the very best new and gently used children's and maternity ite

Just Between Friends in Tulsa has more than 250,000 items for sale at up to 90 percent off to help families save money

“We have seen a big increase in families participating at JBF since the recession hit in 2008. We are thrilled to see that many families will continue to be frugal." - Shannon Wilburn, Just Between Friends CEO

The recession of 2008 and the rise in unemployment forced many families throughout the United States to cut back and change their spending habits to make ends meet. A recent survey shows most families have permanently changed their spending habits.

According to a survey from Just Between Friends, the Nation’s leading children’s and maternity consignment event, more than 60 percent of respondents say they began shopping for bargains at consignment events and second hand stores after the recession hit in 2008.

But nearly all who responded said that even if the economy improves they will continue to shop for bargains at consignment events such as Just Between Friends.

Just Between Friends has 124 franchises in 24 states and each hosts a big community consignment event twice annually. Just Between Friends reaches more than 400,000 families through its seasonal events. JBF surveyed families across the country about their shopping and spending habits and how things have changed since the 2008 recession. With more than 5000 participants, the responses are significant.

“Just Between Friends is honored that we have been able to help families make ends meet without sacrificing quality. We have seen a big increase in families participating since 2008, so much so that we have doubled in size since then and sales have increased an average of 30 percent each year. What is great is that most of that money goes back into the pockets of the local families who consign at our sales events,” explained Shannon Wilburn, President and CEO of Just Between Friends Franchise Systems, Inc.
Some notable stats;

  • Even if the economy improves, 99.6 percent said they will continue to shop at consignment events and resale shops
  • 60 percent of those surveyed said they began shopping at consignment and second hand shops after the recession began in 2008
  • One out of five respondents said they shop at consignment events or resale shops more than 10 times a year
  • More than 50 percent of the respondents earn between $50,000.00 and $100,000.00 a year
  • The average age of respondents is between 30 and 39 years old

About Just Between Friends
In 1997, Just Between Friends was created in a living room in Tulsa, Oklahoma when Shannon Wilburn, a mother of two young children, and her friend Daven Tackett hosted a sale with 17 friends as consignors and had gross sales of $2000. The sales caught on with families and grew so in 2003, they formed Just Between Friends Franchise Systems, Inc. Wilburn is now sole owner of Just Between Friends Franchise Systems, Inc., which has 124 franchises in 24 states and gross sales are expected to top $20 million in 2012. Just Between Friends has been on the Inc. Magazine 5000 list of fastest growing companies the past four years and was named one of Entrepreneur Magazine’s Top 500 Franchises. In 2012, Just Between Friends was one of only 25 companies to receive the U.S. Chamber of Commerce’s Blue Ribbon Award. Just Between Friends Franchise Systems Inc. also received a “Franchisee Satisfaction Award” and was named in the Top 50 franchises by “Franchise Business Review”. In 2010, Wilburn was named the Small Business Administration’s “Women in Business Champion” for Tulsa and was part of the Tulsa Business Journal’s 40 under 40. JBF has been featured on numerous national television shows including CBS Early Show, ABC News, Good Morning America, CNN, Headline News, Fox News, Inside Edition and CNBC’s The Big Idea. They have also been featured in many top markets including Seattle, Denver, Dallas, Houston, San Francisco and Philadelphia as well popular websites, and Disney website

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Diane White

Shannon Wilburn
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