Social Commerce Start-Up Kitsy Lane Delivers Over 1400% Growth in First Month

Share Article

Built on the first platform of its kind to combine social business with automated CRM, Kitsy Lane is rapidly gaining users and sales



Kitsy Lane makes running a business easy to manage. The more technical aspects of running an online shop take care of themselves, leaving only the fun tasks to the boutique owner, such as making personal recommendations and networking.

Kitsy Lane, the social media reinvention of the home-based business model, today announced a 1400% growth in new users since the start-up launched July 24, 2012. Kitsy Lane’s social commerce platform allows anyone—from stay-at-home moms and college students, to celebrities to stylists— to open up their own accessory and jewelry boutique free of charge, and then utilize Kitsy Lane’s CRM platform to sell their favorite pieces and grow their customer base. The number of Kitsy Lane boutique owners has exploded from a beta of 250 to over 3,500 in one month, and numbers are expected to continue to rise.

“We are overwhelmed by the growth we’ve seen,” says Kitsy Lane founder Andy Fox. “The boutique owner community and their customer bases are building beyond expectations. We’re finding that boutique owners are excited to leverage their networks to build a long term business for themselves rather than passing customers to existing commerce businesses.”

Gartner estimates that by 2015 big companies will generate over 50 percent of their Web sales via their social presence. Already over 3500 individuals—average people with no start-up capital or specialized skills needed—have found a way to cash in on the social commerce boom through Kitsy Lane.

Kitsy Lane’s ‘hands off’ approach to the mundane aspects of running a business gives owners time to focus on expanding their boutique traffic through social networking. Not only is this a chance for extra income in a down economy, it speaks to a larger trend in leveraging social networks for more successful e-commerce and the rise of turnkey business platforms.

The company’s built-in CRM and automated sales and marketing engine does a lot of the heavy lifting for its customers (boutique owners), sending out daily, highly-polished, customized emails akin to that of corporate-level fashion retailers and 24-hour sale sites with a rotating inventory of new, hard-to-find, and on-trend merchandise.

Kitsy Lane boutique owner Nicole Chow says, “Kitsy Lane makes running a business easy to manage. The more technical aspects of running an online shop take care of themselves, leaving only the fun tasks to the boutique owner, such as picking out inventory, making personal recommendations and networking with new customers.”

About Kitsy Lane
Kitsy Lane is the industry's first and only social commerce platform that enables anyone to open their own fashion boutique—from college students and stay-at-home moms, to fashion bloggers, stylists, celebrities, and even the fashionista next-door—as the Kitsy Lane Platform harnesses the power of their social networks to sell exclusive pieces from emerging jewelry and accessories designers. Kitsy Lane not only eliminates startup costs, time commitment, and other headaches typically associated with running a home-based business, but like an online version of The Girls shopping trip to the mall, Kitsy Lane also allows its boutique owners to share and sell their favorite pieces with friends, family, and beyond. With Kitsy Lane, boutique owners will simultaneously grow their customer bases and their Kitsy Lane boutique business, acting as the new personal shopping consultant of the digital age. To create a boutique or find out more about Kitsy Lane, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jenny Viscarolasaga
Gabriel Marketing Group
Email >
Visit website