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The ‘Spring Break Capital of the World’ has a newly updated and refreshed website.

Spring Break Capital of the World

There’s no denying that Spring Break in Panama City Beach, Florida is highly regarded as the place to be in March if you’re a college student. For more than two decades, the home of the ‘world’s most beautiful beaches’ has hosted the number one student event of the year, and despite many fan sites that promote the North-West Florida hotspot, it has really only been since 2009 that the biggest party in the USA has had its very own ‘official’ home on the world wide web.

Managed and operated by Collegiate Marketing Group (CMG), the PCBeachSpringBreak brand has been recognized as the number one source of destination information to college spring breakers thanks in large part to their commitment to providing direct hotel booking information and other location-specific insights such as popular eateries, shopping spots and other fun activities. There’s also a regularly updated Blog that communicates exciting and interesting news pertaining to Spring Break 2013.

“We’re thrilled that the PCBeachSpringBreak brand has really made an impact with the spring break demographic,” said Carm Giardina, a representative of CMG. “Since its inception, we’ve seen web traffic increase year-over-year which is a testament to the fact that the site is doing its job.”    

The ad-driven website generates more than 100,000 unique visitors per month on average, a number that swells to over 300,000 in the month of March. And in order to maintain peak interest, various social spin offs, including Facebook, Twitter, YouTube, Instagram, and its very own mobile app were added to the mix and have been instrumental in terms of brand development – each acting as major components in driving more traffic and audience engagement.

It’s no secret that the spring break season provides a much-wanted boost for Florida tourism. Hotels and businesses are able to kick off the year with some great numbers, which is more than welcomed after the sluggish winter months.

With all the exciting things happening in Panama City Beach these days, including a new music amphitheater, another Walmart on the beach front and an added extension onto the Pier Park Shopping complex, Giardina added “We’re happy that we’re able to contribute to the destination’s tourism success with our PCBeachSpringBreak promotion platforms.”

Aside from a splashier look, the website has added some features, including a Social Trending Map and an Events Calendar which will allow visitors to stay up to date on what’s happening in PCB year-round.

With the updated website, the goal is to build on’s steadfast reputation as being the number one spring break website in the world for students who are seeking a fun-filled and safe spring break each year, and to continue to act as an online and social ambassador for Panama City Beach, Florida and all that the destination can offer.

For more information about Spring Break in Panama City Beach, please visit and plan your Spring Break 2013 with us!

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Carm Giardina
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