Global Trade Specialists Creates New Website to Serve Their Clients Better

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Global Trade Specialists recently had their website revamped to be able to reach more people who could use their manufacturing outsourcing to China. The new site promises information that is easy to digest and to act on.

You have probably heard about the financial benefits of manufacturing your products in China. Clients can save 50-55 percent when manufacturing overseas as compared to domestic costs.

Importing from China is a challenging undertaking; buy from the wrong supplier and you could get burned with a shipment of inferior product. Global Trade Specialists has the experience and expertise to have goods produced in China at a reasonable cost with a minimum of headaches.

The company was started in 1991 by Mike Genung, an expert in contract manufacturing in China. He has travelled to China many times over the years to get a firsthand view of how his customer’s products are being produced.

Mike is an American businessman based in Colorado Springs, Colo., who has worked with Chinese factories for more than two decades. A big part of the company’s success is their three China-based partner companies. Global Trade’s partner companies pre-qualify factories, negotiate prices, inspect the orders, and make the shipments to the U.S., as well as other countries.

The main source of Global Trade Specialists’ sales leads is through their website. The previous version had plenty of informative content, but needed a look and structure that communicated the professionalism of the company’s services. This past summer they enlisted the help of Green Chair Marketing Group, a Denver web design firm, to help them come up with the new design and content management system.

“The previous version of the website served us well,” said Mike Genung, president of Global Trade Specialists. “But I came to believe that I needed to hire a professional to give our site a facelift to communicate more clearly what we are doing and how we can help companies who are considering buying their products from China.”

Green Chair came up with an original design and then implemented the site on WordPress, a powerful system that combines blogging capabilities and easily editing website content without having to know HTML.

"We understand that manufacturing in China is new to many companies," said Mike Genung. "Our new website answers a lot of questions and concerns in a very understandable fashion. I look forward to using the new website to help more customers see the value of using our services."

For additional information about Global Trade Specialists, contact Mike Genung or visit the website at

About Global Trade Specialists

Global Trade Specialists, Inc. was founded in 1991 by Mike Genung to help companies import their products from China. They specialize in goods made from wood, plastic, textiles, and metals, and have customers in the U.S., Canada, and the U.K.

Mike Genung, president
Global Trade Specialists, Inc.

About Green Chair Marketing Group:

Offering a holistic approach to Internet marketing, Green Chair has been helping clients get more visitors and sales for more than a dozen years. They focus on website design, search engine optimization, Google Adwords, non-spam email marketing, lead generation and conversion rate optimization. Green Chair boasts many clients who lead the pack in their industries, especially local service businesses.


Dave Carlson, president
Green Chair Marketing Group

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Dave Carlson
Green Chair Marketing Group, Inc.
(720) 922-3124
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