Add People’s Courageous Employees Jump at 13,000ft for the Amazing Charity, CAFT

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Add People - the SEO, PPC and online marketing specialists have been busy helping raise money for the charity, Children’s Adventure Farm Trust (CAFT). The Adventure Farm based in Cheshire provides a week long holiday for terminally ill, disabled and disadvantaged children across the Northwest of England.

Add People's Sales Director Phil McNulty takes the plunge in aid of the Children's Adventure Farm Trust

I don’t like heights and I don’t like flying but I wanted to do something to help raise money for CAFT.

CAFT gives these children the opportunity to leave their problems behind and to create their own special memories. Add People employees nominated CAFT as the company charity just over a year ago and have since undertaken a number of activities to help raise money for the cause.

Most recently, two brave (and slightly insane) Add People employees jumped from a plane at over two miles in the air to raise much needed funds for the charity. Phil McNulty and Ben Radcliff took the plunge at 189mph last Saturday. Ben admits “It was an impulse decision; within 20 minutes I had signed up for a 13,000ft skydive!” The pair managed to raise nearly £1,000 of much needed funds despite some initial reservations. “I don’t like heights and I don’t like flying but I wanted to do something to help raise money for CAFT.” Both agreed that it was an incredible experience but seemed doubtful when asked if they would take the leap of faith again. It seems that the driving motivation for both extremist was raising money for this well deserving charity!

Add People employees aren’t just jumping out of planes to help raise money for CAFT; the next big adventure is a 3 day trek across a volcano in Italy. Visit their website at or follow them on for more information on what the Add People team are getting up to in order to help raise money for the Children’s Adventure Farm Trust.

To find out more about the special work of CAFT please visit or call 01565 830053.

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Neil Baker
Add People (Group) Ltd
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