AcquireB2B Featured at October 1st DemandCon Lead Generation Workshop in Boston

Share Article

Mac McIntosh, founding partner of lead generation agency, AcquireB2B, will show execs how to get the most sales potential out of their demand generation efforts…and talk about the Cool Cats in Marketing and the Big Dogs in Sales.

News Image
Mac brings to this conference a workshop that offers immediate and realistic advice and solutions to the challenges of creating and maintaining successful lead generation programs.

AcquireB2B, the demand generation and lead management agency, will present, “Lead Process. How to align your marketing-driven sales lead processes to better meet sales’ needs (How the cool cats in marketing can help the big dogs in sales.)” during the DemandCon conference at the Boston Seaport Hotel, Boston, on October 1st.

Led by AcquireB2B partner, Mac McIntosh, the lead generation process workshop will teach CMO’s, CSO’s, VP’s and Directors of marketing, marketing communications, lead gen and sales operations how to align sales lead management processes; from lead generation and nurturing to qualifying scoring and routing leads to the right person in the sale channel.

“The AcquireB2B mission is to offer clients the right balance of strategic thinking, systems expertise and tactical know-how to enable lead generation programs to drive more sales and improve ROI,” said Mac McIntosh.

"DemandCon is the world’s first conference dedicated to managing the complete sales funnel, top to bottom, and it is an ideal forum to bring C-level execs and senior managers practical advice on how to better align their lead generation efforts with their sales and marketing teams.”

“I’ve known Mac and AB2B for more than a few years,” said Shawn Elledge, CEO of DemandCon. “Mac brings to this conference a workshop that offers immediate and realistic advice and solutions to the challenges of creating and maintaining successful lead generation programs. He provides useful insights into the management and alignment of processes, technology and people, so that lead generation works well for all.”

In honor of Mac’s presentation about aligning the Cool Cats in marketing with the Big Dogs in sales, AcquireB2B will make a US$1.00 donation, up to $500, to the American Society for the Prevention of Cruelty to Animals (ASPCA) when readers do the following

•Follow @acquireb2b on Twitter.
•Tweet them a message and include the hashtag #ab2baspca.

For more opportunities to help the ASPCA, connect with AcquireB2B in other networks.

“The ASPCA has changed the lives of millions of animals and their caregivers,” said Mac. “This donation program is a light-hearted way to tie in a fun theme and lend a hand to a highly regarded, non-profit institution. All Cool Cats and Big Dogs; both animal and human, benefit from this effort.”

About AcquireB2B
AcquireB2B is a privately held, full-service, lead generation agency. Established in 2010 by two industry veterans with decades of experience, Mac McIntosh and Peter Dikeman, lead a staff of seasoned technologists, content mavens, designers and email professionals.

AcquireB2B excels in lead gen strategy development, systems integration, and tactical know-how. Acting as your lead generation partners or as an independent team running your lead generation programs for you, AcquireB2B can provide improvements in most any aspect of lead generation or marketing automation to any size company, from the Fortune 500 to small start-ups that want to grow quickly.

To learn more about AquireB2B, please visit; you may also follow AcquireB2B on Twitter @AcquireB2B, Facebook, LinkedIn, Pinterest and Google+.

AcquireB2B was named Silverpop’s Agency Partner of the Year for 2012.

Mac McIntosh was named one of Sales Lead Management’s Top Ten Most Influential three years in a row.

About DemandCon
DemandCon (produced by Rising Media) is the premier event for education and insight into the art of aligning a company’s sales and marketing efforts. DemandCon’s content is presented by the world’s foremost thought leaders in B2B Sales and Marketing today.

"Our goal is to help companies drive revenue rapidly and accelerate their sales funnel efforts" says Shawn Elledge, founder and CEO of DemandCon. We cover a range of topics for sales and marketing (individually) while also providing an educational opportunity, for both, sales and marketing to sit down together and align their strategies and processes.

601 Pendar Road
North Kingstown, RI 02852-6620
M. H. (Mac) McIntosh
+1 401-294-7730

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tiffany Otten

Mac McIntosh
Follow us on