Sitelink Helps US Storage Centers in Raising More than $220,000 for Kure It Cancer Research

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Since adopting Kure It and rolling out SiteLink Web Edition at all of its stores in 2009, US Storage Centers has been raising record tenant donations to fund cancer research while increasing customer loyalty and goodwill.

Kure It Cancer Research and SiteLink, the leader in software for self-storage and portable storage, reached another milestone in their drive to support cancer research. A cancer patient himself, Barry Hoeven founded Kure It to provide critical funding in support of innovative research. As the owner of US Storage Centers, Hoeven developed programs that raise funds from within the storage industry, including collecting small contributions from large numbers of tenants at all of his stores.

Today, Barry and his team collect roughly $4,000 per month in tenant contributions from the 40 participating US Storage Centers and affiliated properties. SiteLink offers the automation and reporting necessary to process and track donations at stores and on websites.

Since its 2007 inception, Kure It has raised more than $1.3 million for research projects focused on kidney cancer and other underfunded malignancies. “Kure It has made a difference for everyone involved,” said Barry Hoeven. “It has also allowed US Storage Centers and other owner/operators to engage customers and build relationships on levels other than self-storage. Like-mindedness and common interest in charitable service often prompts tenants to rent from companies participating in raising money for Kure It.”

Because repeat renters and referrals often make up 30% or more of new move-ins, Kure It offers substantial profit potential for owners. Increased name recognition, customer loyalty, and employee pride contribute to additional rentals.

“We have received so much positive feedback from tenants and employees who have been impacted by cancer,” said Karen Jones, Kure It’s Director. “Tenants appreciate storing with a company with a culture of giving back. Introducing Kure It to tenants opens a dialogue and provides a connection between facility personnel and tenants.”

Tenant contributions at participating stores, including their websites, are optional. Customers pay online, or at stores, and add a small recurring donation to their monthly rent. SiteLink eliminates added labor for managers and accounting staff, making the process simple for all involved, from the tenants to the facility personnel to the corporate staff. US Storage Centers has witnessed a positive impact on rentals, and all involved have seen how small contributions add up to a significant impact in the fight against cancer.

More independent storage owners roll out Kure It at their stores after learning about the seamless handling of collections and growing rentals resulting from Kure It’s powerful message.

Mike Brady, Vice President of Operations at US Storage Centers, says, “Kure It’s track record of increasing tenant loyalty offers substantial profit potential for owners, and SiteLink makes the program easy to implement and administer. I encourage storage owners to sign up for Kure It today.”

The features built into SiteLink make it simple for owners and operators to track the charitable donations and administer the program. SiteLink processes contributions automatically and eliminates added work or distractions for store managers. Reports clearly separate donations to prevent added work for accountants and to measure the fast-growing success of Kure It campaigns. “Managing Kure It’s substantial flow of contributions inside SiteLink has to be easy for both managers and accountants,” said Markus Hecker, SiteLink’s COO. “We are flattered to work with US Storage Centers and happily invested development resources to optimize collections both at stores and on their websites.”

About Kure It
Kure It is a non-profit organization whose mission is to raise money for research specialists conducting innovative projects to better treat and ultimately cure kidney and other underfunded cancers. Since 2007, Kure It has raised over $1 million for research, supporting projects at major institutions including the Beckman Institute at City of Hope, Cedars-Sinai's Samuel Oschin Cancer Center, and Oregon Health & Sciences University Knight Cancer Institute.

More information can be found by visiting
Interested facility owners may contact Kure It Director Karen Jones at (949) 428-7081 or KarenJ(at)KureIt(dot)org

About SiteLink
With more than 5,500 installations worldwide, SiteLink Web Edition is one of the most popular software programs in the self-storage industry. Quality service, continuous updates and user-friendliness have made Web Edition a favorite of single- and multi-store operators alike.

Regular, automatic live updates deliver new features and technologies such as the electronic signature capture and document storage using DocuSign. More than 70 of the top 100 operators run Web Edition today. Web Edition is highly scalable and easy to deploy. At no additional charge, Web Edition integrates with other platforms such as smart phones, websites, listing services, INSOMNIAC KIOSKS and central mail providers. Powerful features like revenue management, integrated CRM, email and recently added text messaging allow users to grow revenue and lower the cost of owning software.

SMD Software - SiteLink will attend the CSSA Conference on Thursday, October 25 in San Diego.
Please contact Markus Hecker at 919-865-0789 x1 or markus(at)sitelink(dot)com for more information about SiteLink. Visit today.

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Karen M. Jones
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