Acquirgy Wins Moxie Award for Best Housewares Infomercial for the Hoover WindTunnel® Air™

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Successful show features “extreme demos,” Hoover’s Dirty House branding and compelling consumer offer. Long-form effort won out over 11 other entrants.

Linda Chaney, SVP, acquirgy, accepts Moxie award

It’s an honor for acquirgy to be recognized by the Direct Response industry leaders for the creativity and performance of the Hoover Wind Tunnel show.

In the 2012 Moxie awards held on September 13, 2012, customer acquisition agency Acquirgy walked away with the top award for a housewares infomercial for client Hoover. SVP Linda Chaney, who accepted the award, said, “It’s an honor for Acquirgy to be recognized by the direct response industry leaders for the creativity and performance of the Hoover Wind Tunnel show.”

Acquirgy recently published a best-practices eBook that details 20 strategies that were used in three Hoover infomercials, that explains why the shows were successful. “Winning DRTV Strategies – Hoover” is available for free at: Industry trade Response Magazine recently profiled the new direction of the Hoover infomercials here:

About Acquirgy

Acquirgy ( is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.

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Irv Brechner
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