BC Designer Launches Ethically Responsible Brand of Children's Knitwear

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Christine Dubin has launched Miou, a line of charming knitwear for children aged 0-5 years. Dubin designs her collections with both quality and beauty in mind while maintaining high standards as an ethical and fair employer.

“I love the warmth, comfort and endless design possibilities knitting offers,” Dubin says. "I wanted to reflect this in my collections while being socially responsible at the same time.”

Hand-knit from 100% baby alpaca wool, Miou’s sweaters, leggings, booties, hats and blankets are made by skilled workers in Peru. The workers, who are all mothers, receive a fair wage that enables them to clothe and feed their children. In addition, 5% of the profits from the brand are donated to their children’s education.

Since launching, Miou has been rapidly gaining interest from children's boutiques in Canada. Dubin stays humble about its growing popularity. “The knitters are the ones who make this business successful," she says. "As a mother, Miou is meaningful to me because I know I’m helping other mothers to support their families. It's a mutually beneficial relationship, and their success is my success.”

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