AT&T Taps Castings Partners, LLC to Give Its Global Holiday Campaign the Right Ring

Share Article

LA producers hired Miami-based Casting Partners for their 2012 ATT Global Holiday Print Campaign. With producers planning to create a Christmas wonderland in the middle of August, Casting Partners first challenge was finding Santa Claus in the summer.

Miami based casting team, including George Grafas, Benay Sinaikin, Helena Kramer, and photographer Robert Keshishian, travelled to Los Angeles to cast for 50 principle roles for the 2012 Global Holiday Print Campaign. After searching through more than 10,000 submissions, Casting Partners created a choice list of the best possible talent options. In winter coats, scarves and mittens on a hot August afternoon, nearly 1,000 talent auditioned for Casting Partners in a studio decked out for the Christmas holidays.

With a mobile casting system designed for Casting Partners, the auditions were expertly executed through efficient scheduling and modern technology that delivers a quality web link immediately after the casting session. ATT’s advertising team was very pleased with the ease of Casting Partners system which allowed the producers, photographer and Creative Director to view high definition stills and video of each talent and sort and categorize their selections. 50 principle roles were successfully cast in three days, representing aspirational real people in every ethnic category and age group from children and families to Santa Claus.

Talent were portrayed in a series of beautiful winter photographs, taken in Los Angeles in the heat of the summer using snow machines and props to create a winter wonderland. Look for the ATT Holiday Print Campaign this holiday season!

Casting Partners LLC serves the highest level advertising agencies, producers and directors, setting a new standard for casting. Through successful casting of all genres including commercials, print campaigns, film and television, Casting Partners has forged synergistic and lasting relationships with top talent agents and managers, and have developed an extensive database of union and non-union talent. Recent work includes high profile campaigns for Proctor and Gamble, BMW, Merck, Cox, L’Oreal, ESPN, Comcast, Miller Lite and more.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ryan Cook
Visit website