Online Rock Salt Launches Re-designed Website in Time for Winter

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Online Rock Salt has re-designed its website in order to be at the cutting edge of e-commerce so customers can recieve the benefit of the best possible prices - ahead of the winter.

Rock salt and grit bin

Online Rock Salt - new and improved website

"This new website allows us to help our customers more efficiently than ever!" Online Content Manager, Rodney Riley

Online Rock Salt, an innovator in the sale of rock salt and white de-icing salt through the internet to the general public, has made another leap forward with the introduction of a re-designed website. This website is designed to keep Online Rock Salt at the cutting edge of e-commerce, allowing both the general public and trade customers to find relevant information, prices and plan for winter.

The de-icing salt market has grown exponentially over the last five years, with an increase in severe winter seen throughout the U.K., particularly in areas that might not otherwise be used to extremes of cold. New companies have sprung up to take advantage of this new market, and existing companies such as Online Rock Salt have seen an increase in the amount of salt sold, as well as an explosion in the traditional customer demographics. The original Online Rock Salt website was at the then-cutting edge of e-commerce, but the internet moves quickly, and as an online business it is vital for Online Rock Salt to consistently be ahead of the competition.

“This new website allows us to help our customers more efficiently than ever,” says online content manager Rodney Riley. “They can quickly and easily browse our products and purchase the right product, based on our new Knowledge Base, with all the relevant information in one place. Health and safety is important these days for both businesses and individuals, so being able to see this information in one place means that informed de-icing salt choices can be made based on individual need.”

Although there are no official weather forecasts beyond the next thirty days due to the Met Office no longer making seasonal predictions, previous market trends indicate that the most affordable time for consumers to invest in rock salt and other de-icing salts is the late summer and early autumn. At this time, suppliers have their supply routes up and running, but the absence of any inclement weather forces the overall demand, and therefore the price, of the goods down. Many traditional retailers do not stock rock salt for sale to the general public at this time, therefore denying them these potential savings, but e-commerce means that customers can take advantage of the best possible prices. As such, this timely re-design on the website means that Online Rock Salt is at the forefront of design and customer service ready for what will hopefully be a safe winter for the U.K.

To see Online Rock Salt’s new website, visit

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Colleen Cheetham-Gerrard
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