Dent Estimator Creates New Revenue Stream for Automotive Service Centers

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Sullivan PDR Estimator™ helps service centers create add-on sales for paintless dent repair.

...a new revenue stream for automotive service centers.

The recently-launched Sullivan PDR Estimator™ now opens a new revenue stream for automotive service centers; they can estimate dents and dings when a customer visits and get a commission if the customer wants them repaired. The web-based estimating software allows anyone to easily and accurately estimate dents of any size for paintless dent repair (PDR), and it turns out that estimating is so fast and easy that it can be done when a customer is in even for a quick visit, such as during a customer’s regularly scheduled maintenance or a brake job. “The customer’s vehicle is going to be sitting in that service center for several minutes anyway, so why not have somebody do the estimate and ask for the sale while it’s there?” reasons SPDRE inventor Jim Sullivan. “Whether they have an in-house PDR technician or simply sub it out to a local tech, they get to keep a sizable commission on the sale. So here’s a chance to add to the bottom line by providing an extra service the customers will thank them for.”

Automotive service businesses of the following types stand to make a significant addition to their bottom lines by use of the Sullivan PDR Estimator™:

  •     Dealership service centers.
  •     Chain stores that sell provide light mechanical services.
  •     Tire stores.
  •     Car washes.
  •     Oil change businesses.

“These businesses are getting excited because it adds to their bottom line with no extra inventory and minimal training required,” Sullivan explains. “It’s a real win/win because everybody hates the dings on their cars but they don’t have the time to deal with it. When a shop offers to take care of it for them, everybody wins!”

For more information about the Sullivan PDR Estimator, please visit the website at:

About Sullivan PDR Estimator™
The Sullivan PDR Estimator™ web application is a Patent-Pending software created by co-inventors Jim Sullivan and Jack Pelham. The service launched in June 2012 after several years in development and an exciting introduction to the automotive industry at the 2011 NACE Exposition. The system includes two separate applications: one for estimating dents of any size, and the other is customized for hail damage.

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Jim Sullivan
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