SWARM Brings Powerful Digital Targeting to Physical Retail

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New platform empowers retailers with real-time in-store customer interaction and analytics.

Launching with 100+ retail locations nationwide, SWARM is transforming how retailers understand and interact with their customers at the point of purchase. SWARM’s platform enables retailers to gather data and communicate with shoppers on their smartphone via a proprietary mobile web platform, a system that does not require an app to be installed and maintained by the customer.

"What if a retailer could know exactly which customers have walked in the door? What if the retailer could deliver targeted messages based on that data? This is what we're here to accomplish, and the response from both retailers and shoppers has been very positive," said SWARM CEO and Co-Founder Rudd Davis.

In minutes, retailers can install SWARM and provide a custom, branded experience for every shopper that walks in the door with a smartphone (approximately 70% of shoppers according to a report by Google/Ipsos OTX). The system will enable retailers to avoid issues they encounter with traditional apps. In fact, fewer than 7% of shoppers take the time to download and use store-specific apps, and 37% of those who tried using an in-store app were prevented from doing so due to connectivity issues. With SWARM’s system, no downloads are needed and connectivity is automatically provided.

"We're seeing a lot of app fatigue in the market. As a shopper, do you want to download apps for every store you walk into? Probably not. Now retailers can drive revenue through an in-store mobile experience without the hassle, to any smartphone user walking in the store," said SWARM EVP and Co-Founder Ryan Denehy.

The SWARM platform also provides benefits that apps can’t provide. Retailers will find that the superior positioning data provided by SWARM will allow them to more accurately understand shopping patterns and shopper needs for specific items. Analytics can be viewed at the store level providing an unprecedented look into shopper behavior.

And it's about time. The multitude of challenges facing brick and mortar retailers have had few direct solutions, until now. SWARM’s platform has already been proven to drive in-store shopper conversion through the delivery of real-time coupons, discounts, promotions and loyalty points. These automated offers also give retailers the opportunity to “win back” a customer who may be comparing prices with a competitor while in-store

SWARM technology is slated to be live in over one thousand stores nationwide by the end of 2012.

SWARM is an enterprise software company that enables brick and mortar retailers to increase revenue through real-time shopper interaction and analytics. SWARM works with Fortune 1000 and Fortune 500 retailers across all categories. SWARM is led by entrepreneurs with multiple successful exits and veterans of Ebay, PayPal, Microsoft, Gannett, Yahoo!, Tyco Retail Solutions, Best Buy, Machinima and numerous CPG brands.

SWARM is based in San Francisco with branch offices in Santa Monica and New York.
For more information and to sign up visit http://www.swarm-mobile.com

Contact Info
For press inquiries contact Arzi Rachman – Arzi(at)swarm-mobile.com

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