First Passbook Management Server for iOS Announced

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NuNuApps creates secure and super-scalable pass management for the iOS Passbook Ecosystem.

All passes are not created equal

NuNuApps LLC announced today the PassVault Management Server (, the first technology designed to meet the challenging demands of supporting the iOS Passbook Ecosystem. Passbook is an exciting new core technology integrated in Apple’s latest version of iOS, which provides a framework for delivery of boarding passes, movie tickets, retail coupons, loyalty cards, and more.

When Passbook was first announced, “we immediately saw the need to support the high volume transaction demands of Passbook processing,” said Coleen Murphy, a Program Manager at NuNuApps. Early challenges we identified range from generating and updating thousands of passes per hour, to distribution and redemption of the passes.

“All passes are not created equal either,” Coleen states. Pass uses range from secure single install passes like boarding passes, reservations and store cards, to freely available coupons directly installable from a web site. Being able to adjust the ecosystem behavior was a top priority. We went even further by allowing for automated workflows when a pass is installed and redeemed.

Some of the exciting possibilities with PassVault workflow include controls and limits on multi-use passes, email distribution, and automated pass updating upon redemption. The redemption of a pass can trigger new passes, such as sending coupons.

Our approach was to scale from addressing the needs of large enterprises generating thousands to tens of thousands of reservations per day, down to small to medium sized business. For larger applications, PassVault is accessed via a powerful and secure application program interface (API), which integrates directly into a customer’s systems. All aspects of the pass lifecycle are addressed; from defining and updating both pass templates and passes, to controlling and monitoring their behavior.

For smaller applications, set up and administration can be via our web-based portal. Passes can be entered manually, or uploaded with a simple spreadsheet. “In fact, a pass can be created, updated or redeemed via our mobile app in minutes,” Coleen said.

About NuNuApps LLC
NuNuApps has been a leader in mobile to enterprise application technology since 2008. We have worked extensively with mobile banking, financial systems, consumer device ecosystems and event management architectures and apps. To find out more or participate in our early adopter program, visit us at


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Coleen Murphy
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