Sea Ray Premieres its First Factory-Install SureShade on All-New 510 Sundancer

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SureShade Automated Shade Highlighted as Factory-Install Option on 510 Sundancer at Sea Ray Homecoming Event; 510DA with Shade Reflects Sea Ray Investment in Design Innovation and Luxury Features

We are excited to welcome Sea Ray to our growing portfolio of boat brands offering our retractable shade systems as a factory-installed option.

SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, announces that Sea Ray has joined their growing list of boat manufacturers offering SureShade factory-install options as they introduced their 2013 new model lineup with the all-new 510 Sundancer (510DA) featuring an automated sunshade system.

The 510DA with automated shade made its private debut at the Sea Ray Homecoming 2012 event to more than 500 Sea Ray boat owners, dealers and guests at Sea Ray’s headquarters in Knoxville, TN September 13-14. Designed to introduce Sea Ray’s newest boats and innovative technologies, homecoming attendees were given an exclusive look at the all-new 510 Sundancer with Sea Ray’s first-ever factory-installed shade option.

Sea Ray’s most spacious sport yacht ever, the 510DA further raises the luxury level of the brand with the inclusion of the SureShade automated shade by giving boaters the choice to extend shade comfort beyond the hardtop to the entire aft cockpit at the touch of a button. SureShade’s self-supported framework eliminates the need for inhibitive and unattractive support poles, maintaining the distinctive open cockpit experience of the Sundancer line. Boaters can enjoy the ease of extending and retracting shade without physical handling of canvas.

“We are excited to welcome Sea Ray to our growing portfolio of boat brands offering our retractable shade systems as a factory-installed option," says Dana Russikoff, SureShade business leader and co-founder. “Boat buyers are demanding better options for shade that improve their comfort and overall boating experience, and our automated system is the perfect complement to the innovative styling and quality features found on the all-new 510 Sundancer.”

In addition to the 510 Sundancer with automated shade option, Sea Ray is currently working to expand the SureShade factory-install shade option to other models in the Sea Ray line of boats.

To view exclusive photos of the 510 Sundancer with automated shade from the Sea Ray Homecoming event, as well as aftermarket installations on other Sea Ray models, visit

SureShade® designs and manufactures innovative retractable sunshade systems for the marine industry that enhance and facilitate the boating experience. Utilizing a patented self-supported telescoping framework technology, SureShade products feature automated or manual canvas boat tops. Installed worldwide on over 25 different boat manufacturers in 15 countries, SureShade is setting the new standard for shade in the marine industry. For more information, visit

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Dana Russikoff
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