Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns
London (PRWEB UK) 25 September 2012
Social media research experts DigitalMR have formed a new partnership with Brandnew Marketing Communications (BNMC), the Italian health and well being marketing specialists.
BNMC, will work in partnership with UK based DigitalMR, developing the latest online marketing and research solutions, to create more effective health & wellbeing marketing communication campaigns.
Using consumer feedback from innovative online research methodologies the partnership will seek to identify areas for improving customer engagement and driving online advocacy. A core feature of the partnership will be to develop solutions with the specific requirements of pharma and healthcare clients in mind.
BNMC, which has offices in Rome and Milan, will be official distributor of DigitalMR platforms and solutions to the pharma and healthcare categories in Italy.
Letizia Affinito, founder and MD of BNMC said, “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth thus creating more effective campaigns for our clients.”
DigitalMR founder and Group MD, Michalis Michael, said “Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns.”
Michalis A. Michael
tel: +44 751 571 0370
tel: +39 06 95061569
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach.
The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland and Columbus Ohio, in the US.
About Brandnew MC
Brandnew MC stands out in the Italian landscape for its innovative business model.
The value proposition of BNMC is based on three fundamental pillars:
- Integration of the three key competencies for success in the evolving healthcare scenario in Italy: market access, innovation, and digital technologies
- "Leverage" of international resources through strategic alliances and partnerships
- Mastery and strategic understanding of new digital technologies/social media and how to use them. BNMC has pioneered new formats to develop and deliver webinar programs, executive workshops and crowdsourcing/open innovation projects.
BNMC is headed by founder and MD Letizia Affinito and has offices in Milan and Rome.