Start-up Advisor Cynthia Kocialski Presents Your Start-Up Company as a Business Experiment Virtual Tour – September - November 2012

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Join Author Cynthia Kocialski on her Virtual Tour September to November, sponsored by The YP Publishing.

"Every year In the U.S. more than 600,000 new businesses are started – 25% won’t reach their 2nd anniversary and more than 50% will shut down within 5 years. ” says Cynthia Kocialski, Start-up Advisor. “You can beat odds like that. No matter the state of the economy, innovative business ideas are always in demand.”

From September 3 through November 3, Cynthia will discuss new, smart, innovative strategies to transform product ideas into new business. She will show you how to demonstrate that a business is viable, learn today’s most powerful strategy to build your proof of concept and to gain customers.

Not only is Cynthia the founder of three companies, but over the past fifteen years, she has also been involved in numerous startups and has served on various advisory boards. She has worked with established companies to bring start-up techniques and technologies to help them achieve improvement and better efficiency. Prior to her work in these fields, Ms. Kocialski held numerous technical, marketing, and management positions at major corporations, with responsibilities including product development, engineering management, technical marketing, strategic business planning, and general management. Cynthia says, “Your efforts to experiment with your business can be much easier than you would ever imagine if you use the concept plan and follow it up with strategy for business experiments and proof of concept.”

Imagine if start-ups were made on a production line and defect rates were this high, the line would be shut down until the problem identified and a solution mapped out. Clearly, conventional wisdom on how to create a new business isn’t working. It is definitely time for a new approach.

The Your Start-Up Company as a Business Experiment video series and e- book discuss why a standard business plan does not work; how to create a concept plan and a business experiment; how to use business experiments to prove these theories and gain a better understanding of your target market and customers; common mistakes businesses make; the system need as an entrepreneur, one that will allow you to discover the right product and the right business model for your market; and how to attract investors.

On the virtual tour, Cynthia will discuss what to consider when starting a business, how to attract investors and how to avoid common mistakes made by entrepreneurs. “And best of all,” says Cynthia, “by the end of the video series, you will know how to turn all those unknown factors into known ones and turn your vision into a reality.”

For a look at Cynthia’s full tour schedule, go to and

There will be contests and giveaways during her tour. We can’t wait to see you there!

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Yvonne Wu

Cynthia Kocialski

(905) 341-0997
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