Gyft Announces Integration with Apple's Passbook for Launch of iOS 6

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Innovative Digital Gift Card Platform Enables Retailers to Push Cards to Passbook; Gyft Makes It Easy for Consumers to Store, Send, and Redeem All of Their Gift Cards on the New iPhone 5.

Gyft, Inc, a company devoted to making gift card management easy, today announced its complete application integration with Apple’s Passbook on iOS 6. Gyft offers retailers a simple way to push gift cards to Passbook while giving consumers even more flexibility and convenience for storing, sending, and redeeming their gift cards on Apple’s mobile devices.

“Gyft is thrilled to be fully integrated with Passbook for the launch of iOS 6 and the iPhone 5,” said Vinny Lingham, CEO of Gyft. “You can now conveniently sync any gift card from your Gyft wallet with Passbook. We are also powering our retail partners to connect directly with Passbook through Gyft’s digital gift card platform."

Gyft recently debuted its mobile app as a TechCrunch Disrupt finalist, launching with more than 200 major retailers, including, Brookstone, Lowe’s, and Sephora. Backed by Google Ventures, Gyft provides its partners several innovative ways to connect with customers to ensure that no gift card goes unused.

Gyft also enables consumers to manage all of their gift cards in one place by entering gift card information into the Gyft app. Those cards are securely stored and can be redeemed either in-store or online. Gyft users can send gift cards to their friends and family members as well via Facebook, email, or text.

Gyft is currently giving away more than $250,000 in FREE cards to users who download its free app for launch, making it the ideal time to try Gyft. It is available in the iTunes app store or via

About Gyft:
Gyft, Inc. provides a gift card platform for consumers and retailers that enables customers to upload, buy and redeem gift cards conveniently from their mobile device. Gyft is seamlessly integrated with Facebook so users can send gift cards to their friends around special events. Gyft is a private company funded by Google Ventures, Founder Collective and 500 Startups, with offices in San Francisco, CA. For more information, visit

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Stephanie Gnibus