(PRWEB) September 25, 2012
It is estimated that 90% of companies fail to execute their strategies successfully. Doing so undermines their ability to attract and retain customers, talent, and create financial value. It is because of this statistic that Elliot Schreiber and Chris Bart, two of North America’s most respected business and market strategists have joined forces to create a new consulting firm, The Schreiber Bart Group, (http://www.SchreiberBart.com). The firm will focus exclusively on helping companies to successfully execute their strategy.
Schreiber is a former global corporate executive and one of the world’s most experienced and knowledgeable experts in marketing strategy, strategic alignment, brand and reputation management. Bart, a strategy professor and consultant, is recognized as the world’s leading authority on helping organizations achieve their corporate mission and vision. He is also a pioneer in advising boards on how to properly engage with their CEO on strategy. His book, "A Tale of Two Employees" has been a best seller in Canada for nine years, and his monograph "20 Questions Boards Should Ask About Strategy" is recommended reading by the Canadian Institute of Chartered Accountants (CICA).
The two met when they were faculty members at the DeGroote School of Business at McMaster University in Canada. Together they co-founded The Directors College, Canada’s first and only university accredited director certification program, along with the Conference Board of Canada. Bart currently is Principal and Lead Professor of The Directors College.
After recognizing their mutual interests, Schreiber and Bart decided to integrate their extensive experiences, processes and methodologies to create what they believe is unparalleled thought leadership in strategy execution.
In the new firm, Schreiber will be Chairman and Bart will be CEO. In addition, the firm’s leadership includes leading experts in all aspects of business execution, including Marketing, IT, Human Resources, and Communications. The firm also is establishing an international advisory council of leading academic and business thought leaders to assure that it remains on the cutting edge of strategy execution.
“The greatest point of pain for board members, CEOs and other corporate leaders is that when they begin to experience what we call the execution gapTM . They have the right strategy, but the organization isn’t delivering on it. Chris and I have figured out a way to help them close their execution gap and to do so quickly.” said Schreiber.
“As we like to say: Execution is everythingTM” said Bart. “Elliot and I have been studying why and where companies experience their execution gaps most of our working lives. With our unique service offerings. we help clients capture the Execution Edge™ - the all too elusive, but essential ingredient needed to turn their strategy into reality”.
In addition to Schreiber and Bart, the firm has gathered a core group of thought leaders in key areas where the founders have discovered that execution primarily breaks down. Key team members: Adam B. Schreiber, a social media and communications expert; Dennis Paris, who has led marketing and product development at leading companies; James Espino, one of the nation’s leading experts in IT integration; and Don McCreesh, a former head of HR at several global companies.
The new company will have headquarters in Hamilton, Ontario and Jersey City, NJ.
About Elliot Schreiber
Schreiber has moved within the executive suite, consulting and academia. He began as a university professor (1976-80), before joining the DuPont Company where he led market strategy for the company’s expansion of its healthcare and electronic products portfolios. In 1986, he joined Bayer Corporation in Pittsburgh to develop its North American marketing communications organization. In 1995, he moved to Canada where until 1999 he headed Nortel Network’s global corporate marketing and communications activities and chaired the company’s global Sales and Marketing Council. From 1999-2001, he was Managing Partner and Chief Operating Officer of Digital 4Sight, an international e-business consulting firm based in Toronto. He and his partners sold the firm in 2001 and he returned to academia and created his own consulting firm. He holds a Ph.D. from Penn State University.
He has most recently been Clinical Professor of Marketing at the LeBow College of Business, Drexel University, Philadelphia, PA, where he taught MBA and Executive MBA courses in marketing strategy. He also founded and led the Center for Corporate Reputation Management at Drexel, the first such center at an academic institution in the US.
Schreiber has been a featured speaker at numerous corporate executive retreats and business conferences, and is the author of a number of articles in juried journals and business books on strategy, brand and reputation, and reputation risk management. Both the MBA Association at the DeGroote School of Business (2002) and the LeBow College of Business at Drexel University (2011) have honored Schreiber as the outstanding classroom professor of the year.
About Chris Bart
In addition to his role with The Directors College, Bart is Professor of Strategy at the DeGroote School of Business, McMaster University, Hamilton, Ontario, where he has taught for over 30-years. He has published over 100 articles, cases and reviews for academic and practitioner audiences. He is also Associate Editor of the International Journal of Business Governance and Ethics. Bart has frequently been quoted in major business publications including the New York Times, the Bermuda Sun, the Financial Post, the Globe and Mail, and Canadian Business. He received his Ph.D. from the University of Western Ontario’s Ivey School of Business.
Bart received the Outstanding Business Achievement Award for Corporate Governance from the Ontario Chamber of Commerce as well as the Human Resources Professionals Association “Summit Award for Corporate Governance & Strategic Leadership”. Additionally, Bart is also the author of two Canadian business best sellers: “A Tale of Two Employees” which explicitly describes how leaders can effectively bring their organization’s mission to the front line just by asking four simple questions: and “20 Essential Questions Directors should Ask about Strategy”, now in its third edition. His new book, “The Mission Driven Hospital” is due for publication this fall.
A highly regarded instructor, Bart has been named both "Outstanding Undergraduate Business Professor" and "MBA Professor of the Year" on numerous occasions which eventually earned him McMaster's highest teaching award: The President's Award for Teaching Excellence. He has also lectured audiences to rave reviews around the world. A chartered accountant, Bart was named a Fellow of the Canadian Institute of Chartered Accountants (FCA), the highest honor bestowed by the organization.
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For further information:
Elliot S. Schreiber (302) 381-6209 elliot(at)SchreiberBart(dot)com
Chris Bart (905) 515-6399 chris(at)SchreiberBart(dot)com
“The Execution Edge”, “execution gap”, and “Execution is everything” are trademarks of The Schreiber Bart Group.