Survey: 25% Plan to Go Out Thanksgiving Night for Black Friday Sales

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The type of shopper who is most likely to check out the late-night preview of Black Friday? Men says new survey

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One-fourth of shoppers will head out after Thanksgiving to take advantage of early Black Friday sales, according to a national survey of 1,125 Americans.

However, nearly 6 in 10 respondents told the credit-card comparison website they will not even shop on the actual Black Friday, citing crowds as the most common reason to stay away. Shoppers are more interested in taking advantage of holiday-related online sales.

Surprisingly, male respondents are the ones more likely to plan to go out the Thursday night before Black Friday, with 28% of male respondents indicating yes, while only 22% of female respondents saying they will head out Thursday night.

Male respondents are also more likely to spend more money on Black Friday this year than last year, compared to female respondents. 43% of male respondents said they plan to spend more, while only 38% of female respondents said they will spend more.

Male respondents are also more likely to spend more on Cyber Monday this year than last year. 58% of male respondents said they plan to spend more on Cyber Monday, while only 49% of female respondents predict they will spend more.

To read the full survey results, visit surveyed 1,125 Americans, age 18 and over about their holiday shopping plans between October 9 and October 23, 2012. frequently provides information on the credit issues, news, and trends facing Americans through proprietary market research and analysis. Visit to stay informed with credit card news, deals, reviews, and tips.

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