Sports Celebrity Warren Sapp Brings His Twitter 'Mean Machine' To Pax Stereo Tv & NeoUrban Internet Television

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Super Bowl Champion Warren Sapp is the recipient of the Excellence in Social Media Award (Sports Category) for 2012 at the 4th Annual Gravity Summit and is scheduled to appear on Pax Stereo Tv’s “Morning Coffee With Mario" show on Monday, February 20th. He is expected to bring his army of over 700,000 twitter friends with him marking his emergence as a new leader in the online "NeoUrban" internet community.

Warren Sapp - Recipient of Excellence In Media Award, Gravity Summit 2012

When a sports icon as recognizable as Warren Sapp takes time out to visit an independent internet television network like us, it confirms the legitimacy of our role in social media... We are new, we are revolutionary, and Warren Sapp is coming. It fits.

When sports icon and NFL commentator Warren Sapp comes to visit, he truly brings the party. The party however this time is virtual, and consists of his over 700,000 twitter fans. "Twitter is a way for me to get out and talk about things that I'm interested in, food, travel, sports, whatever” says the former member of the Tampa Bay Buccaneers and Oakland Raiders in a recent radio interview, "with twitter I get a one on one conversation, almost a personal touching of the fans, and I like it that way. It's a way to engage with the fans that I never had before." In town this week to accept an award for Excellence In Social Media, he is taking time out to visit Pax Stereo (, one of internet television’s true pioneers, and will be a featured guest on the “Morning Coffee With Mario” show. Fans and followers of the show are excited and quick to point out what an opportunity this is, an opportunity arranged by Mark Francis, Sports Marketing Consultant, and a recognized expert in social media. For Pax Stereo CEO Mario Hemsley it is a rare moment of validation. “When a sports icon as recognizable as Warren Sapp takes the time out to visit an independent internet television network like us, it confirms the legitimacy of our role." He smilingly points out "we are new, we are revolutionary, and Warren Sapp is coming. It fits.” Gravity Summit CEO Beverly Macy, who is the opening speaker at the summit and author of "The Power of Real-Time Social Media Marketing" adds that Facebook is also a major player. She explains, "Facebook could become bigger than Disney or General Motors, and that is hard to imagine."

Besides his huge (and growing) twitter following, Warren has ongoing broadcasting gigs with the NFL Network and Showtime, and is also enjoying success with his “QBKilla” brand. In fact that is also his twitter name (@qbkilla). To many, his recent successes come as no surprise, and after a distinguished football career, many say Warren Sapp is headed for the Pro Football Hall of Fame. He spent nine seasons with the Buccaneers where he earned seven trips to the Pro Bowl and a Super Bowl ring in 2002. He is currently an analyst on the NFL Network where he is featured on "NFL Total Access" and "NFL Game Day Morning". Sapp came in 2nd place on Season 7 of "Dancing With The Stars".

The Gravity Summit ( opens February 22nd at the UCLA campus, and brings together the sports and entertainment industries to discuss the impact of social media on television, branding, movies, online content and sporting events. The full-day sports and entertainment program will educate and inform the business community on how best to utilize social media to enhance audience engagement, retain customers, and grow the bottom line. The Gravity Summit after party will be held at The Roxy Theater immediately following the conference, and will feature award winning blues recording artist Janiva Magness.

The two man social media broadcast team of Mario Hemsley and Victor Allen are some of the original members at Youtube, MySpace, Twitter, and many of the emerging social networks. Since expanding into internet television, they have created over 300 "lifestyle channels", and have uploaded over 6000 videos with over 3 million cumulative views. The "Morning Coffee With Mario" show broadcasts live with integrated realtime chat, and has feature segments "Victor Allen's Nu New Sports" and "HOtt PiXX". Other original programs feature full length interviews and in studio performances by artists such as Robin Thicke, Charlie Wilson, the late Grammy award winner Teena Marie, jazz icon Phil Perry (, comedian Luenell, and legacy artists such as L.T. D., Howard Johnson, jazz drummer Harvey Mason, and more. Pax Stereo Tv currently simulcasts and streams their programming live on Livestream, UStream, and Justin Tv. Business services information available at the Pax Stereo Business Services site @


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