Applicasa Launches Industry-First, All-In-One Platform For In-App Purchases, Data Analytics, And Server-Side Functionality

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Startup Expands Beta Program With New Mobile Game Management Platform, Helping App Developers Improve Ability to Increase Revenues

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Generating revenue is of the utmost concern to game developers across the board, so we’ve created what we believe is the first-of-a-kind platform that helps them do just that.

Applicasa, a startup that offers a one-stop-shop, server-side solution for mobile app developers, announced today from Apps World London the private beta launch of its mobile game management platform that provides developers with simple but powerful tools to increase revenue from their apps. Integrated seamlessly into the company’s backend-as-a-service SDK, the new platform allows developers to set up a virtual store and implement in-app purchases that leverage rich data analytics. Applicasa’s new offering is the only one currently available on the market that combines an in-app purchase tool, data analytics, and a backend-as-a-service in one powerful, turnkey solution.

For a live demo of the new mobile game management platform, interested parties attending Apps World can visit Applicasa at booth #168.    

“Since launching our backend-as-a-service solution in January, we talked to scores of mobile game developers about the tools and functionality they wanted to see next,” stated Lior Malenboim, co-founder and CEO of Applicasa. “Generating revenue is of the utmost concern to game developers across the board, so we’ve created what we believe is the first-of-a-kind platform that helps them do just that. Because it combines in-app purchases, data analytics, and server-side functionality into a single offering, our new platform will benefit apps that require an A to Z solution as well as those that already have in-app purchase capabilities.”

Mobile games are an enormous market, with over 100 million mobile gamers in the U.S. alone, according to international market research firm Newzoo. Yet, like a majority of mobile apps, most gaming apps are free. According to newly released research by Gartner, 89% of the nearly 46 billion worldwide mobile app store downloads this year will be free. Newzoo calculates that 90% of mobile game spending comes from freemium apps, which allow free app downloads but charge a premium for advanced features or virtual goods. Because game developers can’t make money solely from app downloads, they have to explore other avenues of monetization such as in-app purchases. Juniper Research predicts that mobile game developers will bring in roughly $4.6 billion from in-app purchases over the next four years, with Gartner predicting that in-app purchases will drive 41% of app store revenue by 2016.

Although in-app purchases have significant revenue potential, few app developers have the tools, or knowledge of users and their in-game behavior, to create effective, in-app promotions - much less convert casual users into repeat, paying customers. Effective in-app purchase capabilities also remain a significant hurdle for app developers, who often lack a virtual store in their app. As a consequence, mobile game apps often generate little revenue and suffer from a lack of user engagement, ineffective promotions, and poor user retention.

Targeting Promotions through Data Analytics, Generating Revenue through In-App Purchases
Applicasa’s intelligent mobile game management platform enables developers to gather and analyze rich data about user spending and playing behavior, and then segment users based on this information. Users can be segmented based on a wide range of variables including:

  •     the highest amount spent in one transaction
  •     total purchased
  •     last time played
  •     current balance of virtual currency
  •     total times played
  •     the average time spent playing
  •     location
  •     preferred time of play
  •     inventory
  •     language
  •     levels completed
  •     achievements

In addition to enabling user segmentation, Applicasa’s new platform allows developers to create and manage promotions tailored to each user group and facilitate in-app purchases of virtual goods. Using Applicasa’s solution, developers can drop a few lines of code – or “events” - into their apps that trigger a promotion when users reach a milestone such as a goal, score, etc. Promotions can include such things as deals (e.g. daily discounts or two-for-ones), announcements (i.e. push notifications to give users updates on events or new releases), or rewards of virtual goods or currency. And by enabling in-app purchases of virtual goods, developers can better engage users and optimize revenue return as the game proceeds.

To sign up for Applicasa’s private beta program or watch a demo showcasing the new platform, interested parties can visit As part of its private beta process, Applicasa will give interested developers who sign up early access on a rolling basis.

All-in-One Solution Does Heavy Lifting With In-App Purchases So Developers Don’t Have To

Applicasa’s new platform integrates both in-app purchases and data analytics into its existing server-side mobile app solution, eliminating the need for developers to go through the timely and expensive process of creating a backend for their apps. Instead, developers and game companies can use Applicasa’s platform to quickly and easily build a complete, cloud-connected backend without entering a single line of server code. The end result is that mobile game developers can focus on creating their game engine rather than puzzling through the complexities of in-app purchase, user analytics, or server-side app development.

About Applicasa
Applicasa’s server-side solution for mobile game developers includes an in-app purchase platform that integrates both intelligent promotions and data analytics into its existing backend solution. Through its web-based service, Applicasa provides developers with a rich set of cloud-based features and functionality for their mobile games so they can quickly and easily provide customized offerings and increase in-app purchase revenue. Founded in mid-2011, the company is privately held. For more information, please visit

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Press Contact:
Carmen Hughes
Ignite Public Relations
W: +1.650.227.3280 ext. 101
C: +1.650.576.6444

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