Driving Sales Through Your Customers - 3 Best Practices & 5 Lessons Learned

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GoGungHo customers refer friends 51% of the time to try their focus drink. This article outlines the 3 best practices and 5 lessons learned for selling through your customers.

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Customers Share

51% of our customers share GungHo immediately -- Danny Mason, Co-Founder

GoGungHo Inc has proven a new model for making "sneezers" out of their online customers, implementing three simple practices:

1. They gain immediate trust in their focus drink by "piggy-backing" the trust of an established [YouTube community. The YouTuber tells his or her fans how GungHo increases their productivity and offers a unique 50% discount link (limited supply). The link is a CTA Overlay (clickable) right within the body of the YouTuber's video
2. When the fans click through to get their discount, they are recognized as "fellow [YouTuber] fans" on GungHo' "social conversion" landing page. They see over 100 other video endorsements, over 13,000 Facebook 'likes', and over 200 positive comments. Trust is built again.
3. When they complete the simple one-page checkout, on the thank-you page, they are given three free trial packs to share with their friends (via facebook, pinterest, twitter or email). And a $5 credit for every trial pack their friends redeem. 51% of GungHo' customers share the love, hooking-up their friends and hoping to get some money towards future GungHo purchases.

Lessons Learned

1. Authentic Endorsements
"We learned the YouTube personality must genuinely like GungHo and tell his/her fans how it helps them. Thus we ship them boxes for free and ask them to contact us only if they want more", said Mason, GungHo co-founder.
2. Irresistible Offers
The discount and free shipping offered to YouTubers' fans is the very best value available...and it is scarce - for the first few hundred that click through.
3. Trust One Another
GungHo tested various landing pages. YouTubers trusted reviews from fellow YouTubers and comments from Facebook more than endorsements from scientists, comparison tables from 3rd parties or white papers with copious product details! Thus the landing page is full of social currency.
4. The Friend & Customer Must Both Win
The only referral offer that worked was when the new customer could hook-up their friends (free trial-pack) and get instant credit for any friend who redeemed that offer. Before, GungHo would offer a free 12-pack if three friends purchased. This lead to only a 15% share rate and less than 2% conversions from friends of customers. Once they switched it to $5 credit for every friend that redeemed, the share rate exploded to 51% and the conversion rate exceeded 20%.
5. Scarce Assets To Share
Interestingly, when GungHo offered unlimited free trial packs for customers' friends, they were shared less than when only three free trial packs were offered. Customers would hand-pick the three friends they thought most likely to like GungHo and write personalized endorsements on those friends' Facebook walls.

About GungHo

GungHo is a focus shot for the brain. It was launched by Go GungHo, Inc. out of Salt Lake City, UT in early 2012. More than simple alertness, GungHo’s proprietary blend of ingredients are proven to increase focus, concentration, memory storage, and memory recall, while avoiding the harsh rush, jitters, and crash common with other energy products.

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Daniel Mason
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