InteraXon Brings Cross-training for the Brain to Life at CES 2013

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Muse’s Brainwave Health System Prepares 'Your Mind for Whatever Life Throws At You'

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InteraXon takes a holistic approach to brain fitness, making use of scientifically proven exercises and techniques that promote cognitive and emotional brain health.

InteraXon, makers of cutting edge brainwave-enabled products and experiences, are showcasing Muse, the brain sensing headband and their first consumer product Muse’s Brain Health System, at the 2013 Consumer Electronic Show (CES). Muse’s Brain Health System will be available for walk-up demonstrations at booth 26728 in the Las Vegas Convention Center.

Muse’s Brain Health System simultaneously strengthens the cognitive and emotional parts of your brain through mental exercise. Muse, the brain sensing headband that makes Muse’s Brain Health system more powerful, measures brain activity during customized training exercises. The system allows the user to see how well their brain is performing so they can enhance their brain health.

The Brain Health System is fun and easy-to-use, and it is designed to teach users how to improve focus, maintain composure in stressful situations and reduce anxiety, among other applications.

“With over 70 percent of all doctor and hospital visits being due to stress-related illnesses we wanted to design a brain health system that helped both the cognitive and emotional,” said Ariel Garten, Founder and CEO at InteraXon. “So many brain trainers focus on the cognitive aspects of the mind, but the emotional side is just as crucial. There needs to be a balance for you to have a healthy mind. We’re very excited to showcase our technology at CES.”

Technologically speaking, Muse is a four-sensor electroencephalography (EEG) headband that tracks the effectiveness of the brain by measuring how brainwaves react in real-time to applications and other stimuli. Brainwaves are translated to interact with mobile applications on smartphones and tablets wirelessly via Bluetooth. The device is designed for everyday use. It is slim, flexible and comfortable enough to wear for hours.

InteraXon takes a holistic approach to brain fitness, making use of scientifically proven exercises and techniques that promote cognitive and emotional brain health. Users can quantify and track their achievements as Muse measures brain performance every step of the way, ensuring lasting success and a more focused, relaxed and self-controlled mind.

Key product features include:
Real-time feedback during each brain training exercise
Fun and interesting exercises that keep users motivated
Wide range of exercises that: reduce stress, anxiety, fear, tension, negative emotions and thoughts, improve motivation and productivity, focus, concentration and memory
Flexible and lightweight headband with a rechargeable battery that lasts for 10 hours of continuous use

After CES, InteraXon will continue development on Muse’s Brain Health System and the technology platform powering it. The company is actively developing technologies and applications that will enable users to play games with their minds, improve brain function, and eventually, control devices.

As the Digital Health and Quantified Self categories grow, brain-computer interface technology will play a major role in becoming a part of everyday life, giving consumers the ability to meaningfully improve their minds, health, and what they know about themselves. InteraXon is poised to be a leader in these categories.

Delivery of devices is currently set for June 2013. For information about pre-orders please visit InteraXon will have a special CES promotional pre-order price until January 15, 2013.

Digital press materials can be found here:

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About InteraXon

InteraXon is a Toronto-based company and world leader in the creation of next generation brainwave-enabled experiences. Since 2003, InteraXon has worked with brain-computer interfaces to create groundbreaking experiences for clients like Wrigley’s and Deutsche Telekom, and Halo 4 for Xbox. During the 2010 Vancouver Olympics, InteraXon also astounded the world by allowing people to use their minds to control the lights on Niagara Falls, the CN Tower and the Parliament Buildings.

InteraXon is certain that, like touch and voice, direct brain interfaces will become a major part of the human-computer interaction and an integral part of people’s everyday lives. InteraXon's consumer product offerings are supported by a flexible software platform that will become the foundation on which future brainwave experiences and applications are built.

To learn more about InteraXon, go to or follow us on Twitter.


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John Robert Reed
Jones-Dilworth, Inc
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