Got Game? Video Gaming Skills See a 30% Increase in Hiring Demand

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Over the past 90 days, about 3,200 jobs were advertised online for video gaming talent, a 30% year-over-year increase in demand, according to WANTED Analytics™.

During the past 90 days, more than 3,200 job ads were posted online for video gaming talent, according to WANTED Analytics™ (, the leading source of real-time business intelligence for the talent marketplace. As gaming platforms grow among consumers and companies increase their use of “gamification” strategies, professionals are needed to develop, market, and sell video games. Despite a slowing in the last quarter of 2012, the number of gaming job ads grew 30% compared to one year ago.

The largest percentage of these jobs were for computer and technical occupations, including Software Engineers, Web Developers, and Software Quality Assurance Testers. IT related jobs accounted for 46% of all hiring for video gaming talent. Other occupations with high demand for gaming professionals included Marketing Managers, Market Research Analysts, Merchandise Displayers, and Multi-Media Artists and Animators.

The five metropolitan areas with the highest volume of gaming job ads during the past 90 days were Seattle, Los Angeles, San Francisco, San Jose, and New York. Although employers posted the most job ads in the Seattle metro area, the highest year-over-year growth of these locations was in San Francisco. This part of the Silicon Valley experienced a 132% increase in demand compared to the same 90-day time period last year.

Nationwide, these positions are likely to be difficult-to-recruit. With more than 240 employers currently sourcing for video gaming professionals, there is heavy competition to attract qualified talent. According to the Hiring Scale, the locations currently experiencing some of the most difficult conditions for recruiting this talent are Huntsville (Alabama) and Nashville (Tennessee). In these areas, there is higher demand by employers in comparison to the available, local talent pool. This factor not only contributes to more difficult recruiting, but also increases the time-to-fill, with ads remaining online for an average of 8 weeks – 2 weeks longer than the national average.

The Hiring Scale™ also shows that the current locations with the least difficult conditions for sourcing gamers are Tucson (Arizona) and Madison (Wisconsin.) While the US average Hiring Scale score is 71 (out of a possible 99, with 99 denoting the hardest-to-fill,) these cities score a 24. Recruiters here are likely to have more potential candidates to choose among and spend a shorter time sourcing candidates than the rest of the United States. Online job ads in these areas are posted for an average of 6 weeks.

The Hiring Scale measures conditions in local job markets by comparing hiring demand and labor supply. The Hiring Scale is part of the WANTED Analytics platform that offers business intelligence for the talent marketplace.

To see additional charts and detail, please visit

The Hiring Scale is available at

About WANTED Analytics™

WANTED Analytics™ helps recruiting organizations make better decisions faster with real-time business intelligence on jobs, employers, and talent. Analytics brings together, for the first time, years of hiring demand and talent supply data to create a true talent intelligence platform for hard-to-fill positions.

Clients in the staffing, HR, RPO, media, and government sectors use WANTED Analytics™ to find sales leads, analyze employment trends, gather competitive intelligence, forecast economic conditions, and source hard-to-fill positions.

About WANTED Technologies Corporation

WANTED Technologies (TSX-V:WAN) provides real-time business intelligence for the talent marketplace. Founded in 1999, the company’s headquarters are in Quebec City, Canada, and it maintains a US-based subsidiary with primary offices in New York City. WANTED began collecting detailed Hiring Demand data in June 2005, and currently maintains a database of more than 600 million unique job listings. For more information or to sample WANTED’s services, visit

WANTED is also the exclusive data provider for The Conference Board Help Wanted OnLine Data Series®, the monthly economic indicator of Hiring Demand in the United States.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release. Any statement that appears prospective shall not be interpreted as such.

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Abby Lombardi

Martin Auclair
WANTED Technologies
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