eCommerce is now central to both small and large companies, whether they have an established brick and mortar presence or are based solely online
(PRWEB UK) 31 January 2013
Current changes in the economic climate have led to an unfortunate circumstance, where many businesses are no longer simply seeking to compete, rather they hope to survive. HMV made recent news, being a large, respected and recognised company whose highly established street presence couldn’t save them from bankruptcy. Many cited uneven pricing as responsible for their inability to compete with consumers moving their custom to other online companies.
eCommerce is now central to both small and large companies, whether they have an established brick and mortar presence or are based solely online. Having the platform to reach out to customers with greater geographic diversity allows businesses to extend their market niche to a viable audience, making better use of their USP.
Considering this, FDO.co.uk announced their new website today, with a focus on bringing Magento eCommerce solutions to businesses nationwide. Using the open source Magento platform they’re able to construct robust and versatile content management systems for websites, fully capable of handling catalogue additions and alterations on the fly. The tool features a solid architecture supporting optional extensions based on specific desired services, and in the hands of an experienced developer is able to function with both speed and efficiency.
The Head of Commerce for FDO was able to take some time to comment on their development strategy, along with the new focus on Magento eCommerce. “We’re not convinced many companies can survive without eCommerce. Even small, local retailers find themselves having to expand to meet the new trend of ordering from home, and expanding into the high street simply isn’t reliable. We’re launching with Magento since if you want your site to succeed it needs to be efficient, easily searchable and feature highly visible and structured content. These features make the site friendly not only to users, but also the relevant search engines. Search Engine Optimisation is an equally important part of building an online presence, and Magento helps us to achieve that.”
Where eCommerce is a tool for communicating and trading with an audience, SEO is the method used to reach that audience in the first place. Every USP has a unique audience seeking it, and SEO represents the best way to make a company visible to them. The public no longer make financial decisions based on the options presented to them, instead they seek out precisely what they desire to invest in. By moving up in the search rankings a business can find organic results, from customers more likely to complete a sale.
FDO.co.uk are a Digital Marketing Agency based in London. They provide eCommerce solutions nationwide with the Magento development and SEO services. Through their support, clients can claim an important foothold in the online market.